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The Musician's Guide to Licensing Music : How to Get Your Music into Film, TV, Advertising, Digital Media and Beyond - Darren Wilsey

The Musician's Guide to Licensing Music

How to Get Your Music into Film, TV, Advertising, Digital Media and Beyond

Paperback

Published: 16th February 2010
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Plug your music career into the lucrative new income streams of the digital marketplace
Record deals are so twentieth century. Today, music licensing is the fastest route to widespread exposure and a steady income. Creators of films, television shows, commercials, video games, ringtones, podcasts and other digital-age media hunger for music perfectly suited to their projects--providing endless, lucrative opportunities for savvy musicians. Whether you're an unknown composer, an up-and-coming songwriter, an independent-label performer, or a big label star, there's a place for you in this fast-growing field--as long as you learn to master the game.
How does music licensing work? Where are the most abundant and rewarding opportunities? Find the answers in this authoritative, up-to-the-moment overview of one of the most effective ways to market your talent. It's all here:
The key players in the music licensing business and the best ways to make contacts and bring your music to their attentionTypes of licensing agreements and how to understand themAn inside look at the licensing selection process and how to get a jump on music requestsNegotiating payment and protecting your music in the open marketplace, including international venuesGetting music licensed for television shows, films, commercials, digital media, and less obvious markets like colleges and universities, theater companies, corporate training videos, and restaurantsFirsthand advice from top music executives, marketers, music supervisors, lawyers, talent managers, and filmmakers

Introductionp. xiii
The Business of Music Licensingp. 1
What Is Music Licensing?p. 1
Benefits of Getting Music Licensedp. 3
Licensing Songs versus Composing Scoresp. 4
Soundtrack Albumsp. 8
Music Libraries and Production Musicp. 9
Demand for Independent Musicp. 10
Music Licensing Playersp. 13
Music Supervisorsp. 13
Music Editorsp. 17
Music Production Housesp. 17
Getting Representation versus Self-Representationp. 18
Music Publishersp. 22
Lawyersp. 28
One-Stop Licensing Servicesp. 30
Music Licensing Agreementsp. 33
Master Licensep. 35
Synchronization Licensep. 37
Master License versus Synch Licensep. 38
Broad Rights/All-In Licensing Agreementsp. 42
Soundtrack Album Licensep. 43
Festival Use Licensep. 46
Licensing Rights in Disguisep. 47
Request Lettersp. 47
Performing Rights Organizations (PROs)p. 50
Licensing-Related Agreements and Termsp. 54
Nonexclusive Song Marketing Agreementsp. 55
Nonexclusive Copublishing Agreementsp. 58
Exclusive Music Publishing Agreementsp. 61
Blanket Licensesp. 66
Options Clausesp. 66
Protecting Your Musicp. 68
Band Agreementsp. 68
The Protection of Copyrightp. 71
Copyright Infringementp. 73
Unauthorized Usep. 74
Sampled Contentp. 75
Work for Hirep. 77
Employee or Collaborator?p. 79
Common Contractual Terms and Provisionsp. 80
Show Me the Money!p. 88
Valuing Your Talent and Skillsp. 88
Cash Advances from Publishersp. 90
Mechanical Licenses and Royaltiesp. 91
Front-End Feesp. 92
Back-End Royaltiesp. 93
Step-Up Agreementsp. 96
What Music Works Best for Licensing?p. 98
Understanding the Emotion of Musicp. 98
Getting Acquainted with Musical Contentp. 100
Where Different Genres Fitp. 101
Music Clearance and Racing Clocksp. 103
Music Requestsp. 105
Cover Songsp. 108
Cleared Musicp. 110
Making a Game Planp. 113
Mental Preparationp. 113
How Songs Get Chosenp. 115
Honing Your Sales Pitchp. 118
Budgetsp. 120
Is Free Worth the Price?p. 120
Preparation Exercisesp. 124
Cultivating Contacts and Relationshipsp. 126
Starting Outp. 126
Initiating Relationshipsp. 128
Chance Encountersp. 130
Creating a Networkp. 131
Following Upp. 133
Being Someone They Want to Work Withp. 133
Resourcesp. 136
Events and Supportp. 140
Presentation Toolsp. 142
Packaging Your Music Effectivelyp. 142
Presentation Stylesp. 145
Submitting Musicp. 146
Following Upp. 149
Marketing Songs Onlinep. 151
Getting Music Licensed in Television Showsp. 155
The Licensing Trendp. 156
Multiple Revenue Streamsp. 158
Deadlines and Clearance Requirementsp. 159
Getting in the Doorp. 160
Theme Songsp. 161
Agents and Composing for TVp. 163
Music Usesp. 164
Getting Music Licensed in Filmsp. 169
The Lure of the Big Screenp. 170
Music Uses in Filmp. 172
Understanding Filmmakingp. 173
Indie Film Advantagep. 175
Musicians' Unionp. 178
Breaking Inp. 180
Getting Music Licensed in Advertisingp. 183
Benefits of Licensing Music for Advertisingp. 183
Forming a Networkp. 184
Radio Commercialsp. 186
Television Commercialsp. 188
Income Stream from Commercialsp. 190
Breaking into Commercialsp. 192
Interpreting Music Requestsp. 192
Lines of Commandp. 194
Getting Music Licensed in Brand Entertainment and Sponsorshipp. 198
Traditional Sponsorship versus Brand Entertainmentp. 199
Qualifies That Attract Product Sponsorshipp. 202
Going for Sponsorship Dealsp. 204
Sponsorship Backlashp. 206
Being Proactivep. 208
Additional Licensing Optionsp. 212
Getting Music Licensed in Digital Mediap. 213
The Digital Worldp. 214
Digital Licensing Basicsp. 215
Games, Loops, Ringtones, Internet Radio, and Podcastsp. 217
Peer to Peer Music Networksp. 227
Buying and Selling Songs Onlinep. 230
Key Points to Rememberp. 232
Getting Music Licensed in Less Obvious Marketsp. 233
The World Outside of TV, Film, and the Internetp. 233
Getting to the Right Personp. 235
Licensing Music in Colleges and Universitiesp. 237
Licensing Music for Live Performancesp. 238
Licensing Music for Corporate Training Videosp. 241
Licensing Music for Music Compilationsp. 243
Licensing Music for Restaurantsp. 245
Licensing Music for Massage Therapy Centersp. 246
Licensing Music for Resorts and Hotelsp. 246
Licensing Music for Educational Purposesp. 247
Licensing Music for DJ Remixesp. 248
Licensing an Ideap. 249
Capitalizing on the Unexploredp. 250
Making Money Internationallyp. 252
Foreign Royaltiesp. 252
International Performing Rights Organization Affiliatesp. 253
How Royalties Get Collectedp. 255
International Royalties for Performing Artistsp. 259
Tapping into Foreign Licensing Opportunitiesp. 260
MIDEM and Popkommp. 262
Frequently Asked Questionsp. 265
Advice from the Prosp. 272
Acknowledgmentsp. 279
Indexp. 283
About the Authorsp. 290
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780823014873
ISBN-10: 0823014878
Audience: General
Format: Paperback
Language: English
Number Of Pages: 304
Published: 16th February 2010
Dimensions (cm): 22.7 x 15.4  x 2.0
Weight (kg): 0.41