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The Marketing-Sales-Finance Triangle 2010

An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and F

By: Dirk Weissbrich, Harley Krohmer (Foreword by)

Paperback

Published: 27th October 2009
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Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.

Organizational Design of the Marketing-Sales-Finance Triangle; Cooperation between Marketing, Sales, and Finance; Contributions and Roles of Marketing, Sales, and Finance; Key Managerial Challenges; Fundamental Developments and Best Practices

ISBN: 9783834919212
ISBN-10: 3834919217
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 232
Published: 27th October 2009
Dimensions (cm): 21.006 x 14.808  x 1.245
Weight (kg): 0.281