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The Language of Content Strategy - Scott Abel

The Language of Content Strategy

Paperback

Published: 25th February 2014
Ships: 10 to 14 business days
10 to 14 business days
RRP $48.99
$44.95

eBook View Product

Published: 25th February 2014
Format: ePUB
$19.40

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.

ISBN: 9781937434342
ISBN-10: 1937434346
Audience: General
Format: Paperback
Language: English
Number Of Pages: 136
Published: 25th February 2014
Dimensions (cm): 21.6 x 14.0  x 0.8
Weight (kg): 0.17