How to create a sustainable culture of innovation - from a unique anthropological and sociological perspective!
How did a motley crew of Aborigines outsmart a highly trained SAS team in a televised survival challenge? What can the traditional cheese rolling race of Italy and the log-rolling race of Papua New Guinea teach us about innovation and progress? And what does this all mean for individuals and organizations that want to innovate today?
Innovation is an essential survival tool. In business it has been found to be a strong indicator of organizational success, a compelling motivator for organizational engagement, and a formidable foundation for competition in the commercial market. Economists estimate that 50-80% of economic growth comes from innovation and new knowledge, and recognize innovation as an important potential factor in dealing with global challenges.
Yet how often do we stop to think about how and why we innovate? Are in danger of innovating for the sake of innovating? And what does all this mean for contemporary organizations?
In The Amazing Innovation Race, Andrew and Gaia Grant address these questions and many more head on. They challenge the typical assumption that innovation is about designing bigger, better, and faster products and services - and suggest, instead, that it should be about creative culture change. By turning the standard 'success' paradigm upside down, they examine the real meaning of progress, and demonstrate how it is possible to transform an organization at the most fundamental levels. They recommend a combination of both individual psychological development and organizational climate change strategies in their unique 'Strategies for Innovative Development' (SID) model.
Presented as a clever parody of reality TV shows, the authors of the popular CSI themed book Who Killed Creativity? ... And How Can We Get It Back? have now created a compelling cultural narrative. The result is perfect the blend of fast-paced entertainment and humor along with anthropological and sociological insights – plus profound applications for staying ahead in the innovation race.
Readers will take away:
Number Of Pages: 384
Published: 11th July 2016
Publisher: John Wiley & Sons Australia Ltd
Country of Publication: AU
Dimensions (cm): 23.0 x 15.5 x 2.0
Edition Number: 1