By: Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson

Hardcover

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Sport has become a truly global business. There is no corner of the Earth that isn#xE2;#xAC;"t reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country#xE2;#xAC;"s sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyse the sports market and all its sub-sectors. Drawing on case studies from the UK, North America, Europe, the Far East and beyond, the book concludes with a look forward over the next twenty years, offering a powerful forecast for the evolution of the global sports market. This book is essential reading for any student or professional with an interest in the economics of sport.

1. The Historical and Economic Development of the Sport Market 2. The Global Sport Market 3. Global Sports Organizations 4. Global Sports Events 5. Global Sport Corporations 6. Sport Broadcasting 7. Sports Sponsorship 8. Globalisation of the Sport Market Costs and Benefits

ISBN: 9780415586184
ISBN-10: 0415586186
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 144
Published: 21st June 2012
Dimensions (cm): 24.3 x 16.7  x 1.7
Weight (kg): 0.376