The E-Myth Revisited
Why Most Small Businesses Don't Work and What to Do About It
Table of Contents
Acknowledgments Foreword Introduction p. 1 The E-Myth and American Small Business p. 7 The Entrepreneurial Myth p. 9 The Entrepreneur, the Manager, and the Technician p. 19 Infancy: The Technician's Phase p. 34 Adolescence: Getting Some Help p. 43 Beyond the Comfort Zone p. 51 Maturity and the Entrepreneurial Perspective p. 68 The Turn-Key Revolution: A New View of Business p. 77 The Turn-Key Revolution p. 79 The Franchise Prototype p. 91 Working On Your Business, Not In It p. 97 Building a Small Business That Works! p. 115 The Business Development Process p. 117 Your Business Development Program p. 134 Your Primary Aim p. 136 Your Strategic Objective p. 149 Your Organizational Strategy p. 166 Your Management Strategy p. 187 Your People Strategy p. 197 Your Marketing Strategy p. 218 Your Systems Strategy p. 234 A Letter to Sarah p. 253 Epilogue: Bringing the Dream Back to American Small Business p. 259 Afterword: Taking the First Step p. 267 Table of Contents provided by Blackwell. All Rights Reserved.
Number Of Pages: 288
Published: August 1995
Publisher: HarperCollins Publishers Inc
Dimensions (cm): 20.4 x 13.4 x 1.8
Weight (kg): 0.22
Edition Number: 3
This product is categorised byAffiliates » Australian Businesswomen's Network » Top Marketing Books
Non-Fiction » Business & Management » Entrepreneurship
Non-Fiction » Business & Management » Management & Management Techniques
Non-Fiction » Business & Management » Ownership & Organisation of Enterprises » Small Businesses & Self-Employed
Non-Fiction » Computing & I.T. » Computer Networking & Communications » Electronic Mail or Email for Professionals
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.
He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.
Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business.
After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.