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The Designer's Guide to Business and Careers : How to Succeed on the Job or on Your Own - Peg Faimon

The Designer's Guide to Business and Careers

How to Succeed on the Job or on Your Own

Paperback

Published: 1st June 2009
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Published: 1st September 2009
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Find Your Niche and Be Successful

Inside are the tools you need to get your design career off to a strong start–and maintain it for the long haul. Peg Faimon provides a comprehensive guide to basic business issues in today's competitive marketplace. Whether you just graduated from college, are building a freelance business, or are starting your own firm, this book will give you the confidence and knowledge to create a successful and fulfilling career.

You'll learn how to:

  • Research different career paths in design and organize your job search
  • Craft an effective portfolio and master interview techniques
  • Maintain a professional image and network to ensure a consistent stream of paying projects
  • Collaborate effectively with clients, other designers and experts in other professions (like printers, writers, marketers and executives)
  • Establish a freelance business, develop your in-house career or kick start your own firm
  • Stay fresh and move forward in the ever-changing world of graphic design
In addition, real-world advice from working designers and an interactive format will help you apply your new skills right away. The Designer's Guide to Business and Careers will give you everything you need to experience immediate success in your career.

About the Bookp. 1
Knowing Your Career Optionsp. 3
Design Specialtiesp. 4
Other Career Pathsp. 29
Searching For Design Jobsp. 41
Job Search Strategiesp. 42
Persuasive Résumé and Business Correspondencep. 55
Effective Portfolio and Self-Promotion Strategiesp. 67
Interviewing Skills and Etiquettep. 76
Practicing Critical Skillsp. 91
Basics of Effective Time Managementp. 92
General Communication Skillsp. 102
Key Ethical Guidelinesp. 116
Staying Freshp. 126
Continuing Education and Professional Developmentp. 127
Community Involvementp. 135
Creativity and Innovationp. 141
Design Thinking and Strategic Synergiesp. 152
Working With Othersp. 160
Partnering Effectively With Clientsp. 161
Collaborating With Other Creative Disciplinesp. 174
Working With Other Designersp. 182
Doing Your Own Thingp. 191
Freelancing and Running Your Own Firmp. 192
Setting Up a Successful Work Environment and Business Structurep. 206
Pricing, Proposal and Contract Basicsp. 213
Intellectual Property Basics for Designersp. 228
Practicing Production Basicsp. 243
Working With Printing and Paper Companiesp. 244
Printing Processesp. 257
Pre-and Post-Press Productionp. 265
Emerging Design Perspectivesp. 274
Trends in Digital Marketingp. 275
Universal Designp. 286
Sustainabilityp. 297
Resourcesp. 306
Indexp. 308
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781600611568
ISBN-10: 1600611567
Audience: General
Format: Paperback
Language: English
Number Of Pages: 312
Published: 1st June 2009
Dimensions (cm): 22.9 x 15.2  x 2.3
Weight (kg): 0.513