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The Consumerist Manifesto : Advertising in Postmodern Times - Martin P. Davidson

The Consumerist Manifesto

Advertising in Postmodern Times

Paperback

Published: 30th July 1992
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RRP $119.99
$112.75

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s.
The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives.
With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language.
Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.

Acknowledgements
List of illustrations and figures
Introductionp. 1
Objects of Desire: How Advertising Worksp. 23
Designer Decades: Advertising and the 80sp. 61
Martian Postcards: Culture as Critiquep. 97
Reasoning the Need: Advertising, Art and Junkp. 118
Page Traffic: The Language of Advertisingp. 143
Knocking Copy: Advertising and Its Criticsp. 164
Lost in the Post: Advertising and the Futurep. 195
Notesp. 205
Indexp. 213
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780415046206
ISBN-10: 0415046203
Series: Comedia
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 228
Published: 30th July 1992
Publisher: Taylor & Francis Ltd
Dimensions (cm): 21.6 x 13.8  x 1.7
Weight (kg): 0.32
Edition Number: 1