The story behind the rise of the world's largest technology company.
On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?
In The Apple Revolution, Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the 'iPod moment' and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.
About the Author
Luke Dormehl is a journalist and award-winning documentary filmmaker. With a particular focus on pop culture, his writing has appeared extensively in dozens of online and print publications, while his films have been screened at the Cannes festival and on Channel 4. This is his second book.
"A gripping and often hilarious study of how a bunch of rebels came to influence all our lives. In the words of nerds, this is an impossibly awesome piece of work" Simon Garfield
|Author's Note & Acknowledgements|
|Part I: The Two Steves|
|Part II: the Next Best Thing|
|Part III: How Steve Jobs Reinvented the Computer, The Corporation & Global Capitalism|
|Epilogue: Viva La Revolucion!|
|Table of Contents provided by Virgin Books. All Rights Reserved.|
Number Of Pages: 532
Published: 2nd August 2012
Dimensions (cm): 21.3 x 15.9 x 4.1
Weight (kg): 0.586