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Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether it'¿¿s a formal printed letter or an email, the ability to write effective correspondence is essential for success'¿¿no matter what the industry. Containing more than 25 percent new material, The AMA Handbook of Business Letters provides readers with over 370 customizable model letters, divided into categories reflecting various aspects of business, including: Sales, marketing, and public relations '¿¢ Customer service '¿¢ Human resources '¿¢ Credit and collection '¿¢ Letters to vendors and suppliers '¿¢ Confirmations, requests, and replies '¿¢ Permissions '¿¢ And many more In addition, the book provides readers with a refresher course in the letter-writing basics, and helpful appendices listing common mistakes in grammar, word usage, and punctuation. Comprehensive'¿¿and now extensively updated'¿¿this invaluable resource provides professionals with an adaptable template for every conceivable business correspondence need.
| Preface to the Fourth Edition | p. xiii |
| The Basics | p. 1 |
| Approaching This Book | p. 1 |
| Approach of This Book | p. 2 |
| Planning the Letter | p. 3 |
| Researching the Facts | p. 3 |
| Analyzing the Subject and Reader | p. 5 |
| Knowing Your Objectives and How to Accomplish Them | p. 6 |
| Components of an Effective Letter | p. 9 |
| Language-Clarity Versus Ambiguity | p. 9 |
| Tone-Personality | p. 12 |
| Focus of Attention-The "You Attitudeö | p. 13 |
| Length | p. 15 |
| Structure: The Parts of a Letter | p. 17 |
| Dateline | p. 17 |
| Reference Line | p. 18 |
| Personal or Confidential Note | p. 18 |
| Inside Address | p. 19 |
| Attention Note | p. 21 |
| Salutation | p. 21 |
| Subject Line | p. 22 |
| Paragraphs | p. 22 |
| Continuation Sheets | p. 23 |
| Complimentary Close | p. 23 |
| Signature Block | p. 24 |
| Identification Line | p. 26 |
| Enclosure and Attachment Notations | p. 26 |
| Distribution Notation | p. 27 |
| Postscript | p. 28 |
| Appearance of the Letter | p. 29 |
| Stationery | p. 30 |
| Formats | p. 31 |
| Full Block | p. 31 |
| Block | p. 32 |
| Semiblock | p. 34 |
| Simplified Letter | p. 35 |
| Official Style | p. 36 |
| Hanging Indented | p. 37 |
| Envelopes | p. 38 |
| Memorandums | p. 39 |
| p. 40 | |
| Grammar | p. 43 |
| Grammar | p. 44 |
| Wrong Pronouns | p. 44 |
| Pronouns and Antecedents | p. 46 |
| Subject and Verb Agreement | p. 46 |
| Dangling Modifiers | p. 48 |
| Split Infinitives | p. 48 |
| Parallel Structure | p. 49 |
| Punctuation | p. 49 |
| Capitalization | p. 50 |
| Spelling | p. 50 |
| Jargon | p. 50 |
| Clichés | p. 51 |
| Wordiness | p. 51 |
| The Letters | p. 53 |
| Sales, Marketing, and Public Relations Letters | p. 55 |
| Letters of Introduction | p. 55 |
| Sales Letters | p. 63 |
| Letter Accompanying Renewal Notice | p. 80 |
| Letter Announcing a Special Presentation | p. 81 |
| Letter Expressing Appreciation to Customers | p. 82 |
| Catalog Letters | p. 83 |
| Sales Inquiry Response | p. 86 |
| Appointment Requests | p. 87 |
| Letters of Interest | p. 90 |
| Letter to Difficult-to-See Prospect | p. 93 |
| Letter to Find Decision Maker | p. 94 |
| Letters Confirming Proposals | p. 95 |
| Follow-Up Sales Call Letters | p. 99 |
| Letter to Renew Contact | p. 106 |
| Letter Welcoming New Client | p. 107 |
| Letter Asking for Referral | p. 108 |
| Letter Promoting Special Sale | p. 109 |
| Letter to Wish Existing Customer Holiday Greetings | p. 110 |
| Letter to Acknowledge Anniversary of a Sales Relationship | p. 111 |
| Public Relations Letters | p. 112 |
| Customer Service Letters | p. 123 |
| Complaint Resolution Letters | p. 123 |
| Apology Letters | p. 135 |
| Letter Acknowledging Order | p. 145 |
| Letters Correcting Wrong Shipment | p. 146 |
| Product or Service Information Letters | p. 148 |
| Thank-You Letters to Customers | p. 152 |
| Letter to Lapsed Customer | p. 157 |
| Pricing Letters | p. 158 |
| Change-in-Location Letters | p. 161 |
| Project Status Letters | p. 163 |
| Product-Handling Letter | p. 167 |
| Letters Announcing Personnel Changes | p. 168 |
| Subscription Response Letters | p. 170 |
| Letters to Stockholders | p. 175 |
| Letter Dealing with Unreasonable Customer | p. 188 |
| Credit and Collection Letters | p. 189 |
| Letter Requesting Commercial Credit | p. 189 |
| Credit Information Letters | p. 191 |
| Letters Announcing Credit Policy Change | p. 192 |
| Returned-Check Letters | p. 195 |
| Credit Reference Letters | p. 198 |
| Letter Denying Credit | p. 201 |
| Letters Granting Credit | p. 202 |
| Letter Raising Credit Limit | p. 205 |
| Letter Clearing Disputed Items | p. 206 |
| Stop-Payment Letter | p. 207 |
| Collection Letters | p. 208 |
| Credit-Suspension Letter | p. 219 |
| Letter Reinstating Credit | p. 220 |
| Letters Accepting Partial Payment | p. 221 |
| Letter Acknowledging Payment | p. 223 |
| Letter About Deposit Due | p. 223 |
| Letter to Lender to Renegotiate Payment Terms | p. 224 |
| Letter from Customer About Billing Error | p. 226 |
| Letters to Vendors and Suppliers | p. 227 |
| Letter Dealing with a Request for Proposal | p. 227 |
| Letters Involved with Presentations | p. 229 |
| Letters Dealing with Vendor Bids | p. 231 |
| Letter Placing Order | p. 233 |
| Letter Requesting Distributor's Name | p. 234 |
| Letter Seeking Information About Product | p. 235 |
| Letter Asking About Quantity Discounts | p. 236 |
| Letters Complimenting Vendors | p. 237 |
| Letters Clearing Up Billing Errors | p. 239 |
| Letters Complaining to Vendors | p. 241 |
| Letter Cancelling Contract | p. 244 |
| Letter Firing Vendor Because of Economic Conditions | p. 245 |
| Personnel Letters | p. 247 |
| Job Interview Request Letters | p. 247 |
| Letters Accompanying Résumés | p. 253 |
| Letter Withdrawing Candidacy for a Position | p. 258 |
| Letters Responding to Job Applications | p. 259 |
| Letters Thanking People Who Recommended Applicants | p. 273 |
| Job-Offer Letters | p. 275 |
| Letters Accepting or Rejecting Job Offers | p. 282 |
| Letter Welcoming New Employee | p. 285 |
| Recommendation Letters | p. 286 |
| Commendation Letters | p. 292 |
| Letters About Job Promotions | p. 299 |
| New-Employee Announcement Letter | p. 301 |
| Letters Requesting and Refusing Raises | p. 302 |
| No-Longer-With-Us Letters | p. 305 |
| Letter of Resignation | p. 307 |
| Letters to Retiring Employees | p. 308 |
| Letters Regarding Leaves of Absence | p. 310 |
| Letter Offering Employee a Lesser Position | p. 312 |
| Reprimand | p. 313 |
| Termination Letters | p. 314 |
| Letter Acknowledging Anniversary Date | p. 319 |
| Letter Announcing Staff Changes | p. 320 |
| Letter Requesting Mentorship | p. 321 |
| Farewell Letter to Employee | p. 322 |
| Transmittal Letters | p. 325 |
| Letters Transmitting Payment | p. 325 |
| Letter Transmitting Contracts | p. 332 |
| Letters Transmitting Requested Materials | p. 333 |
| Letter Transmitting Manuscript | p. 335 |
| Letter Transmitting Manuscript to Reviewer | p. 336 |
| Letter Transmitting Final Invoice | p. 338 |
| Confirmation Letters | p. 339 |
| Letter Confirming Suppliers Oral Instructions | p. 339 |
| Letter Confirming Prices and Quantity Discounts | p. 340 |
| Letter Confirming Arrangements for Speaker | p. 342 |
| Letter Confirming Appointment | p. 343 |
| Letter Confirming Travel Plans | p. 344 |
| Letter Confirming Telephone Conversation | p. 345 |
| Letters Confirming Receipt of Materials | p. 346 |
| Request Letters | p. 349 |
| Letter Requesting Information About Accommodations | p. 349 |
| Letter Requesting Information About Seminars | p. 351 |
| Letter Requesting Assistance | p. 352 |
| Letters Requesting Return of Material | p. 353 |
| Letter Requesting Material from Speaker | p. 355 |
| Letter Requesting Correction on Charge Account | p. 356 |
| Letter Requesting Reprint of Article | p. 357 |
| Letter Requesting Subscription Cancellation | p. 358 |
| Letter Requesting Free Products | p. 359 |
| Letter Requesting Information About a New Product | p. 360 |
| Letter Requesting Pricing Information | p. 361 |
| Replies | p. 363 |
| Letter Acknowledging Order | p. 363 |
| Letter Acknowledging Registration for Conference | p. 364 |
| Remittance Letter | p. 365 |
| Response to Request for Clarification | p. 366 |
| Response to Request for Information About Member of Organization | p. 367 |
| Letters Responding to Requests for Materials | p. 368 |
| Letter Replying to a Sales Letter | p. 370 |
| Letter Responding to a Request for Free Products | p. 371 |
| Letter Responding to Request for Information About a New Product | p. 372 |
| Letters Responding to Requests to Be a Speaker | p. 373 |
| Permissions Letters | p. 375 |
| Letters Seeking Permission to Reprint | p. 375 |
| Letters Indicating More Information Needed for Permission | p. 380 |
| Letters Granting Permission | p. 382 |
| Letters Denying Permission | p. 384 |
| Cover Letter for Contract | p. 386 |
| Letter Requesting Reversion of Rights | p. 387 |
| Social, Personal, and Miscellaneous Letters | p. 389 |
| Thank-You Letters | p. 389 |
| Invitations | p. 410 |
| Letters Accepting Invitations | p. 418 |
| Letters Declining Invitations | p. 423 |
| Letter Expressing Interest in Speaking | p. 428 |
| Letter Reserving Meeting Facility | p. 429 |
| Letter Requesting Membership in a Club | p. 430 |
| Follow-Up Letter to Speech Attendees | p. 431 |
| Letter Expressing Compliments on an Article | p. 432 |
| Birthday Greetings Letter | p. 433 |
| Public Service and Fund-Raising Letters | p. 434 |
| Letters Declining Requests for Donations | p. 442 |
| Letter Urging Political Representative to Action | p. 445 |
| Congratulations-on-New-Position Letters | p. 446 |
| Letters to Sick Employees, Acquaintances | p. 448 |
| Condolence Letter | p. 450 |
| Letter Congratulating Someone on Opening a Business | p. 451 |
| Letter Announcing Retirement | p. 452 |
| Appendixes | p. 453 |
| Words to Watch | p. 455 |
| Punctuation | p. 461 |
| Index | p. 465 |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9780814420126
ISBN-10: 0814420125
Audience:
Professional
For Ages: 18+ years old
Format:
Hardcover
Language:
English
Number Of Pages: 496
Published: 11th July 2012
Dimensions (cm): 25.91 x 18.8
x 3.99
Weight (kg): 1.052
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