1300 187 187
 
The Advertising Effect: How to Change Behaviour : How to Change Behaviour - Adam Ferrier

The Advertising Effect: How to Change Behaviour

How to Change Behaviour

Paperback

Published: 28th May 2014
In Stock. Usually ships in 3-4 business days
RRP $29.95
$25.50
15%
OFF

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy.  Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield. Read Adam Ferrier's Q&A with Marketing magazine.

REVIEW SNAPSHOT®

by PowerReviews
The Advertising Effect
 
1.0

(based on 1 review)

Ratings Distribution

  • 5 Stars

     

    (0)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (1)

Reviewed by 1 customer

Displaying review 1

Back to top

 
1.0

Awful typesetting

By Rodvwcc

from Melbourne

Verified Buyer

Pros

  • Well Written

Cons

  • Disappointing
  • Not What I Expected

Best Uses

    Comments about The Advertising Effect:

    Whoever set the text of this interesting book should try and read the 6 point + font size is very disappointing when first opened, WHY?

    Comment on this review

    Part 1: Which Behaviour to Change?1. The Dark Arts: An advertising and influence overview2. Definition: Defining the behaviour you want to change3. Thoughts, Feelings, Actions: Using action to change behaviour4. Action Spurs: Sometimes we need a little kickPart 2: Motivation Action Spurs5. Reframing: It's not what you say, it's how you say it.6. Evocation: Can you feel it? 7. Collectivism: Everyone else is doing it8. Ownership: What do you think?
9. Play: The world is a game10. Utility:  No more empty promises
11. Modeling: Monkey see. Monkey do.Part 3: Ease Action Spurs12. Skill Up: How to stop "I don't know how"
13. Eliminate Complexity: Knock down hurdles14. Commitment: How a small request leads to a bigger agreement Part 4: How to be Good15. Use your powers for good

    ISBN: 9780195593921
    ISBN-10: 0195593928
    Audience: Tertiary; University or College
    Format: Paperback
    Language: English
    Number Of Pages: 240
    Published: 28th May 2014
    Publisher: Oxford University Press Australia
    Dimensions (cm): 22.9 x 15.3  x 1.9
    Weight (kg): 0.37