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The Ad Men and Women : A Biographical Dictionary of Advertising - Edd Applegate

The Ad Men and Women

A Biographical Dictionary of Advertising

By: Edd Applegate (Editor)

Hardcover

Published: 30th April 1994
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This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

?What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves.?-Journal of Popular Culture

Acknowledgments
Introduction
Francis Wayland Ayer
Austin Bates
Earnest Elmo Calkins
Roy Sarles Durstine
III and William Ray Mofield Bernice Fitz-Gibbon
Emerson Foote
Applegate Mary Georgene Berg Wells Lawrence
Smythe Rosser Reeves
Smythe Raymond Rubicam
Applegate Charles LeRoy Whittier
Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780313278013
ISBN-10: 0313278016
Series: Contributions in American History
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 424
Published: 30th April 1994
Publisher: ABC-Clio
Dimensions (cm): 22.9 x 15.2  x 2.6
Weight (kg): 0.79