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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.
Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.
Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
| List of Figures | p. ix |
| List of Tables | p. xi |
| Foreword | p. xv |
| Preface | p. xvii |
| Acknowledgments | p. xxi |
| The Telecommunications Industry Structure | p. 1 |
| Telecommunications Economics I: Principles of Market Structure, Supply and Pricing and Business Conduct | p. 3 |
| Telecommunications and Strategic Planning | p. 24 |
| Broadcast Television | p. 51 |
| Cable Television | p. 90 |
| Telecommunications Economics II: Principles of Public Utilities, Common Carriers and Information Carriage | p. 122 |
| Telephony | p. 138 |
| Satellite Communication | p. 173 |
| Cellular and Wireless Communication | p. 193 |
| The Internet and Electronic Commerce | p. 216 |
| Transnational Media and Telecommunications | p. 242 |
| Management and Planning Strategies | p. 267 |
| Telecommunications Management | p. 269 |
| Telecommunications and Financial Management | p. 296 |
| Telecommunications Marketing | p. 321 |
| Leadership and Change Management | p. 340 |
| Innovation and Technology Management | p. 358 |
| Notes | p. 377 |
| People Index | p. 403 |
| Company Index | p. 407 |
| Subject Index | p. 411 |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9780415993531
ISBN-10: 0415993539
Audience:
Tertiary; University or College
Format:
Paperback
Language:
English
Number Of Pages: 440
Published: 16th February 2008
Dimensions (cm): 22.9 x 15.2
x 2.5
Weight (kg): 0.582
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