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Telecom Service Rollouts : A Best Practices Guide - Rajoo Nagar

Telecom Service Rollouts

A Best Practices Guide

Paperback

Published: 1st June 2002
Ships: 7 to 10 business days
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RRP $96.99
$87.95

Carriers and service providers who want to rollout a telecom service and not lose their shirt will get rich advice and practical "how-to's" from the companies who've already done it. Winners and losers report on what they did, why, and what happened.


* Eye-opening post-mortem of the "crash year"
* Industry leaders talk about the business plans behind their most profitable rollouts
* Reveals how partnerships can help or hinder
* Explains how to manage capital throughout the funding process
* Includes real-world go-to-market strategies
* Covers how companies can stregthen their competitive position

Preface
Acknowledgments
The Year of the Crash: A Postmortem of the Telecom Crisis
We Built It and Nobody Came
From Bust Practices to Best Practices
Back to the Future: Strategies for Survival
Building a Defensible Business
Profitable Market Entry Strategies
Building an Effective Service Strategy
Partnerships--Effectively Working the Value Chain
Preparing to Launch Your Service
Marketing Communications--Maximizing Your Marketing Dollars
The Next Generation--Not Being Left With Stranded Capital
What Truly New Services and When?
Market Forecasts
Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780071391122
ISBN-10: 0071391126
Series: McGraw-Hill Telecom Professional
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 308
Published: 1st June 2002
Dimensions (cm): 22.86 x 15.55  x 2.03
Weight (kg): 0.41