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Sunset in the Land of the Rising Sun

Why Japanese Multinational Corporations Will Struggle in the Global Future

Hardcover

Published: 8th June 2010
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Even casual observers will be familiar with the Cherry Blossom or Sakura trees of Japan. When in full bloom the sight is spectacular.  This amazing visual is preceded by several weeks of behind the scenes development as the buds grow.  Sadly, from the time of full bloom until the blossoms have scattered only takes a week or less.  In the longer cycle of nations and business, the authors unfortunately see a similar transitory pattern for Japanese multinational corporations (MNCs).  Japanese companies seemed to be in full bloom in the mid-90s but now show serious signs of losing their standing in the landscape of global players.  The authors explain how and why this is happening, but perhaps more importantly, examine what can be done to improve the situation in the future.  

'Having worked in Japan for the last 30 years, I can say without hesitation that Drs. Black and Morrison are right on the mark in describing the problems Japanese Multinational Corporations face. This book is an essential reference for those seeking global success in today's complex world.' - R. Lon Combs, President, iEnter Japan 'This study serves as a severe warning to Japanese senior executives. We recognize that greater diversity and leadership development is critical to ensuring we have the human resources and leadership talent for our global future.' - Kazuo Tanigawa, Corporate Executive Vice President and Director, Toshiba Corporation 'This book is particularly provocative because the challenges faced by Japanese companies could be experienced by ANY global company that fails to adapt its people and organization capabilities.' - Elliott Nelson, VP Global Learning & Development, Pfizer, inc.

List of Illustrationsp. viii
Prefacep. x
Where Have All the Flowers Gone?p. 1
Follow The Yellow Brick Road, Part 1p. 10
Follow The Yellow Brick Road, Part 2p. 25
A Brave New Worldp. 36
Curve Ballp. 49
Barbarians at the Gatep. 57
Water, Water Everywhere, but Not a Drop to Drinkp. 67
A Tale of Two Citiesp. 76
The Incredible Shrinking Japanp. 89
So What Are the Japanese to Do?p. 105
A Cautionary Talep. 119
Notesp. 131
Indexp. 139
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780230252226
ISBN-10: 0230252222
Series: Insead Business Press
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 160
Published: 8th June 2010
Dimensions (cm): 24.2 x 16.5  x 1.9
Weight (kg): 0.392