Learn in a week, what the experts learn in a lifetime.
Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do.
Monday: Learn about your competition and target audience, and organize your website's structure.
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools.
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking.
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks.
Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs.
Saturday: Increase your online presence with search marketing.
About the Author
Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.
Series: Teach Yourself
Number Of Pages: 128
Published: 31st May 2013
Publisher: Hodder & Stoughton General Division
Country of Publication: GB
Dimensions (cm): 19.8 x 13.0 x 1.0
Weight (kg): 0.12
Edition Number: 1