By: Brian Salter

Paperback

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Learn in a week, what the leading experts on public relations learn in a lifetime.

An understanding of public relations is crucial to anyone who wants to advance their career.

Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

About the Author

Brian Salter has worked as a public relations expert and journalist on four continents, and is currently based in China. He has written several successful and well-respected books on the subject.

Sunday: Who needs PR? Monday: External audiences Tuesday: Dealing with the media Wednesday: Social media Thursday: Practical pointers for powerful press releases Friday: Marketing communications Saturday: Internal PR

ISBN: 9781444159554
ISBN-10: 1444159550
Series: Teach Yourself
Audience: General
Format: Paperback
Language: English
Number Of Pages: 128
Published: 10th July 2012
Dimensions (cm): 19.7 x 13.0  x 1.2
Weight (kg): 0.14