Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.
This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides:
* a literature review and applications of strategy concepts and key correlations
* applications of a market establishment model and the strategic states model
* a description of competition amongst telecom operators in the UK and Sweden
* detailed case-studies of strategies of telecom operators in Europe
* the identification of patterns and processes valid for emerging markets in general.
Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration.
Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.
"Studies telecommunications operations in the United Kingdom and Sweden to learn about strategy development in markets that emerge as a result of changing conditions such as deregulation."-Journal of Economic Literature
|Theoretical Considerations: Strategy and Some Key Correlates|
|Models of Business Strategy in Emerging Markets|
|Telecom Operators in the UK and Sweden: Industry Overview; Design of an Industry Study|
|Telecom Operators in the UK3. Telecom Operatos in Sweden|
|Strategy Cases of Telecom Operators in Europe; Colt Telecom: Expanding in Europe|
|Cable and Wireless: Developing a Corporate Strategy|
|Netcom Systems: Developing a Corporate Strategy|
|Discussion of Empirical Findings: Patterns and Processes; Business Strategies of Telecoms Operators in the UK and Sweden|
|Corporate Structure and Integration: Cable & Wireless vs. Netcom Systems|
|Table of Contents provided by Publisher. All Rights Reserved.|
Series: Routledge Studies in Global Competition
Number Of Pages: 280
Published: 1st November 2001
Dimensions (cm): 23.62 x 15.7 x 2.06
Weight (kg): 0.52