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Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
* Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
* Receive regular tutorials on key topics from Marketing Knowledge
* Search the Coursebook online for easy access to definitions and key concepts
* Access the glossary for a comprehensive list of marketing terms and their meanings
* Co-written by the CIM Senior Examiner for the Strategic Marketing Decisions module to guide you through the 2004-2005 syllabus
* Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
* Contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam
"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme." Martin Hutchins, Director, Cambridge Professional Academy Ltd (www.profacademy.com). "Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation." Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates
| Preface | |
| Introduction to strategic marketing decisions | |
| Challenging traditional strategic thinking | |
| Competitive strategy as a learning process | |
| Developing corporate wide marketing innovation | |
| Decisions for a new strategic marketing direction | |
| Strategic decisions for corporate development | |
| Developing innovative strategies to achieve global fast growth | |
| Building portfolio value, branding, products and services | |
| Integrated communications and relationship development | |
| Using the extended organisation to add portfolio value | |
| Financial appraisal for strategic marketing decisions | |
| Achieving a sustainable competitive advantage | |
| Appendices - Guidance on examination preparation | |
| Answers and debriefings | |
| Sample exam questions and answers | |
| Curriculum information and reading list | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
ISBN: 9780750662802
ISBN-10: 0750662808
Series: CIM Coursebook
Audience:
Tertiary; University or College
Format:
Paperback
Language:
English
Number Of Pages: 304
Published: 24th February 2005
Dimensions (cm): 29.7 x 21.0
Weight (kg): 0.657
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