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Learn how Intel, Microsoft, Motorola, Apple plus several other technology companies achieved their success. This book contains 22 cases on how the top information technology companies formulate strategy.
| Introduction | |
| Industry Notes | |
| The Global Semiconductor Industry, 1987 | |
| The Global Computer Industry | |
| The Global Telecommunications Equipment Industry | |
| Note on the PC Network Software Industry, 1990 | |
| Note on Microcomputers: Overview of PCs and Workstations | |
| Competitive Strategy | |
| Intel Corporation 1988 | |
| Microsoft's Networking Strategy | |
| Apple Computer 1992 | |
| Mips Computer Systems (A) | |
| McCaw Cellular Communications, Inc. in 1990 | |
| Globalization And Government | |
| Motorola and Japan (A) | |
| The Semiconductor Industry Association and the Trade Dispute with Japan (A) | |
| Financial, Marketing, And Manufacturing Strategy | |
| Intel Corporation, 1992 | |
| Sun Microsystems, Inc., 1987 (A) | |
| Intel Corporation: Going into OverDrivehellip;<194> | |
| Sony Corporation: Workstation Division | |
| General Management | |
| The Transformation of IBM | |
| Reshaping Apple Computer's Destiny 1992 | |
| Bill Gates and the Management of Microsoft | |
| Intel Corporation (C): Strategy for the 1990s | |
| Acer Incorporated | |
| Sharp Corporation: Corporate Strategy | |
| Table of Contents provided by Publisher. All Rights Reserved. |
ISBN: 9780130985590
ISBN-10: 0130985597
Audience:
Professional
Format:
Hardcover
Language:
English
Published: 8th December 1993
Dimensions (cm): 23.5 x 17.8
x 2.1
Weight (kg): 0.971
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