<b>The gold standard for eBay users who want to get serious about selling</b> <p>Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of <i>Starting an eBay Business For Dummies</i>. EBay superstar author Marsha Collier packs the fourth edition of her mega-selling book with everything you need to know, from how to tap the explosive power of social media for promoting your business to the very latest on eBay s fees and payment structure, how to maintain your own customer service center, ways to build an audience, and much more. <ul><li>Shows you how to lay the foundation for a business by setting up a store and reviews legal requirements and restrictions <li>Helps you price and source your merchandise <li>Explores how to attract an audience using social media through your own site <li>Gives you a quick MBA in budgeting, money transactions, customer service, shipping, and more <li>Offers insight on other sellers who have been successful on eBay and what you can learn from them </ul><p>Kick-start your eBay business and get profitable with this must-have guide from eBay superstar Marsha Collier.
Part I: Getting Serious about eBay.
Chapter 1: Launching Your Business on eBay.
Chapter 2: The Finer Points of eBay Selling.
Chapter 3: Cool eBay Tools.
Chapter 4: Safe Selling Equals Profitable Sales.
Chapter 5: Expanding Sales with an eBay Store.
Part II: Setting Up Shop.
Chapter 6: Finding Merchandise to Up Your Profits.
Chapter 7: Pricing Your Items to Sell.
Chapter 8: Establishing and Marketing Your Web Site.
Part III: Business Is Business ? Time to Get Serious.
Chapter 9: Software Built for Online Auctions.
Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales.
Chapter 11: Setting Up Listings That Sell.
Chapter 12: Providing Excellent Customer Service.
Chapter 13: Collecting Your Money.
Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money.
Part IV: Your eBay Back Office.
Chapter 15: Getting Legal: Understanding Taxes and Licenses.
Chapter 16: Savvy Record Keeping ? Keeping the Tax Man at Bay.
Chapter 17: Building an eBay Back Office.
Part V: The Part of Tens.
Chapter 18: Ten (or So) Sellers Who?ve Made the Jump from Hobby to Profits.
Chapter 19: Ten Other Places to Move Your Merchandise.
Appendix A: eBay Business Glossary.
Appendix B: The Hows and Whys of a Home Network.
Series: For Dummies (Lifestyles Paperback)
Number Of Pages: 384
Published: 25th March 2011
Dimensions (cm): 23.62 x 18.8 x 2.03
Weight (kg): 0.58