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Start an Online Business in Easy Steps is an invaluable business guide as well as a practical guide to creating a successful online business.
It starts by asking the reader to clearly think through why he/she wants to start a business; whether an online business is the right approach for the business and who the business is aimed at. It even suggests ways of raising finance for starting the business.
Then, the guide covers the practical aspects: setting up the website, getting a domain name, e-commerce, and accounting and running the online business. It explains how to manage website as well as the supply chain for both types of businesses, where the reader is supplying physical products or where he/she is selling downloadable digitized products and subscriptions.
Finally, the author uses his invaluable experience to guide the reader through marketing the business and online customer relations. He uses his insight to enlighten the reader to consider different revenue streams such as partnering with other websites as well as earning advertising revenue.
A practical guide to inspire entrepreneurs!
About the Author
Jon Smith is the author of eleven books, four of which are related to internet marketing. Get into bed with Google, Adwords that work, Web sites that work and Dominate your market with Twitter have sold into a number of countries and have been translated into Danish, Russian and Thai among others.
Part of the launch team of Amazon Europe, Jon went on to serve as Managing Director of Nth Degree Ltd, Inpress Ltd, Logo Warehouse Ltd and Espressio Ltd. Jon received his B.A. (Hons.) in American Studies from the University of Reading and the University of Texas at Austin. He is currently studying (part-time) for a Masters in Screenwriting at Bournemouth University.
ISBN: 9781840784138
ISBN-10: 184078413X
Series: In Easy Steps
Audience:
Professional
Format:
Paperback
Language:
English
Number Of Pages: 192
Published: 1st March 2011
Dimensions (cm): 22.6 x 18.7
x 1.4
Weight (kg): 0.422
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