By: Erik Page Bucy (Editor), R. Lance Holbert (Editor)

Paperback

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The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.

The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.

Table of Contents Introduction Advancing Methods and Measurement: Supporting Theory and Keeping Pace with the Modern Political Environment R. Lance Holbert, The Ohio State University Erik P. Bucy, Indiana University Survey Methodology Challenges and Opportunities of Panel Designs William P. Eveland, Jr., The Ohio State University Alyssa C. Morey, The Ohio State University The Rolling Cross-Section: Design and Utility for Political Research Kate Kenski, University of Arizona Jeffrey A. Gottfried, University of Pennsylvania Kathleen Hall Jamieson, University of Pennsylvania Political Communication Survey Research: Challenges, Trends, Opportunities Lindsay H. Hoffman, University of Delaware Dannagal Goldthwaite Young, University of Delaware Secondary Analysis and Meta Analysis Secondary Analysis In Political Communication Viewed as Creative Act R. Lance Holbert, The Ohio State University Jay Hmielowski, The Ohio State University Comparing the ANES and NAES for Political Communication Research Michael W. Wagner, University of Nebraska-Lincoln The Implications and Consequences of Using Meta-Analysis for Political Communication Mike Allen, University of Wisconsin-Milwaukee David D'Alessio, University of Connecticut Nancy Burrell, University of Wisconsin-Milwaukee Experimental Methods Experimental Designs for Political Communication Research:aUsing New Technology and Online Participant Pools to Overcome the Problem of Generalizability Shanto Iyengar, Stanford University Expressing versus Revealing Preferences in Experimental Research Yanna Krupnikov, Indiana University Adam Seth Levine, University of Michigan The Face as a Focus of Political Communication: Evolutionary Perspectives, Experimental Methods, and the Ethological Approach Patrick A. Stewart, University of Arkansas Frank K. Salter, Max Planck Society, Andechs, Germany Marc Mehu, University of Geneva, Geneva, Switzerland Multi-Stage Experimental Designs in Political Communication Research Glenn J. Hansen, University of Oklahoma Michael Pfau, University of Oklahoma Content Analysis Image Bite Analysis of Political Visuals Erik P. Bucy, Indiana University Maria Elizabeth Grabe, Indiana University Identifying Frames in Political News Dennis Chong, Northwestern University James N. Druckman, Northwestern University Content Analysis in Political Communication William L. Benoit, Ohio University Discourse Analysis The Uses of Focus Groups in Political Communication Research Sharon E. Jarvis, University of Texas-Austin Genealogy of Myth in Presidential Rhetoric Robert L. Ivie, Indiana University Oscar Giner, Arizona State University Network and Deliberation Analysis Methods for Analyzing and Measuring Group Deliberation Laura W. Black, Ohio University Stephanie Burkhalter, Humboldt State University John Gastil, University of Washington Jennifer Stromer-Galley, University of Albany, SUNY Porous Networks and Overlapping Contexts: Methodological Challenges in the Study of Social Communication and Political Behavior Scott D. McClurg, Southern Illinois University Comparative Political Communication Mediatization of Politics: Toward a Conceptual Framework for Comparative Research Jesper Stromback, Mid Sweden University, Sundsvall, Sweden International Applications of the Agenda-Setting Acapulco Typology Maxwell E. McCombs, University of Texas-Austin Salma Ghanem, University of Texas-Pan American Federico Rey Lennon, Catholic University, Argentina R. Warwick Blood, University of Canberra, Australia Katherine Chen, National Chengchi University, Taiwan Political Communication Across the World: Methodological Issues Involved in International Comparisons Christina Holtz-Bacha, University of Erlangen-Nurnberg, Germany Lynda Lee Kaid, University of Florida Statistical Techniques Expanding the Use of Structural Equation Modeling (SEM) in Political Communication R. Lance Holbert, The Ohio State University Heather L. LaMarre, University of Minnesota a a Mediation and the Estimation of Indirect Effects in Political Communication Research Andrew F. Hayes, The Ohio State University Kristopher J. Preacher, University of Kansas Teresa A. Myers, The Ohio State University Time-Series Analysis and the Study of Political Communication Jennifer Jerit, Florida State University Adam F. Simon, Yale University Measurement Concept Explication in the Internet Age: The Case of Interactivity S. Shyam Sundar, The Pennsylvania State University Saraswathi Bellur, The Pennsylvania State University Beyond Self-Report: Using Latency Measures to Model the Question Answering Process on Web-Based Public Opinion Surveys John E. Newhagen, University of Maryland What the Body Can Tell Us About Politics: The Use of Psychophysiological Measures in Political Communication Research Erik P. Bucy, Indiana University Samuel D. Bradley, Texas Tech University Conclusion Looking Back and Looking Forward: Observations on a Rapidly Evolving Field Gerald Kosicki, The Ohio State University Doug M. McLeod, University of Wisconsin-Madison Jack M. McLeod, University of Wisconsin-Madison

ISBN: 9780415884976
ISBN-10: 0415884977
Series: Routledge Communication
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 608
Published: 6th January 2011
Dimensions (cm): 24.6 x 17.4  x 3.0
Weight (kg): 1.065