The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power.
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.
“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”
Number Of Pages: 336
Published: 6th November 2012
Publisher: John Wiley & Sons
Dimensions (cm): 23.0 x 15.4 x 2.7
Weight (kg): 0.41
Edition Number: 1