Created especially for the Australian customer!
Secure your business success with this best-selling guide
Thinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales.
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Comments about Small Business For Dummies:
This book has been a great help not only to set up our business but to help with all aspects of business. We have read the marketing section a number of tines and it not only gives us ideas but confidence in persueing our target market and advertising. We have made the money back for the cost of this book time and again.
We intend to follow and refer to this book as our business grows.
SMALL BUSINESS FOR DUMMIES is the smart choice
Part I: First Steps.
Chapter 1: Is Small Business for You?
Chapter 2: Buying a Business.
Chapter 3: Getting into the Franchising Game.
Part II: Jump In, Get Wet.
Chapter 4: Planning for Success.
Chapter 5: Getting the Legals Right.
Chapter 6: Financing Your Business.
Chapter 7: Marketing with Flair.
Part III: People Power.
Chapter 8: Becoming an Employer.
Chapter 9: The Art of Management.
Chapter 10: Making Service Your Business.
Part IV: High Finance.
Chapter 11: Cooking the Books.
Chapter 12: Understanding Financial Statements.
Chapter 13: Taming the Tax Tyrant.
Part V: Leader of the Pack.
Chapter 14: The Brains of the Outfit.
Chapter 15: Building a Successful Website.
Chapter 16: Promoting Your Website.
Part VI: Horses for Courses.
Chapter 17: Especially for Retailers.
Chapter 18: Especially for Manufacturers and Wholesalers.
Part VII: The Part of Tens.
Chapter 19: Ten Things To Do If You Hit Hard Times.
Chapter 20: Ten Tips for Selling Your Business.
Number Of Pages: 416
Published: 16th August 2012
Dimensions (cm): 25.0 x 15.0 x 1.5
Weight (kg): 0.67