They had just a few hundred pounds, one band missing a drummer, a sock drawer for an office, more dreams than sense and not a clue between them how to run a record company. But when Alan Horne and Edwyn Collins decided to start their own label from a shabby Glasgow flat in 1979, nobody was going to stand in their way. This is the preposterous true story of Postcard Records, the renegade label which, with its mad DIY ethic, kickstarted the 1980s' indie music revolution. From its riotous punk origins to the intertwining sagas of Orange Juice, Aztec Camera and cult heroes Josef K, this is how they took on and triumphed over the London 'music biz' big boys, against all odds. Acclaimed music writer Simon Goddard has interviewed everyone involved in the making of the legend of Postcard Records. The result is a giddy farce involving backstabbing, 'Arthur Atrocious', gluttony, heartbreak, 'Disco Harry', cheap speed, 'Janice Fuck', disillusion, Victorian lunatics and knickerbocker glories. But it's also the story of creating something beautiful from nothing, against all the odds.
"Simply Thrilled is brilliant caper, just like the Postcard label itself" MOJO "At some point, someone was going to write a book about the history of Postcard Records and barely a chapter into Simply Thrilled, you realise it would have been a tragedy if anyone other than Simon Goddard had taken on the job... It's a testament to Goddard's masterful storytelling that - once you've hooted at the last preposterous tale in Simply Thrilled - the myth looms larger than ever, the music a little more breathlessly brilliant than ever before." -- Pete Paphides Caught by the River "Wonderful, super and boss!" -- Edwyn Collins
Number Of Pages: 256
Published: 17th April 2014
Dimensions (cm): 22.4 x 14.3 x 2.5
Weight (kg): 0.39