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The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

By: David Meerman Scott
Format: Paperback
Retail Price: $27.95
Booktopia Price $24.46

Description:

Foreword Robert Scoble.Welcome to the New Rules.Introduction.I How the Web Has Changed the Rules of Marketing and PR.1......

ISBN: 9780470379288

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

By: David Meerman Scott
Read by: Walter Dixon
Format: CD
Retail Price: $43.07
Booktopia Price $37.50
ISBN: 9781596593473

Get Found : How Inbound Marketing Can Drive Customers to Your Business

By: Brian Halligan
Foreword by: David Meerman Scott
Format: Hardcover
Retail Price: $37.95
Booktopia Price $33.40

Description:

Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like......

ISBN: 9780470499313

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly

By: David Meerman Scott
Read by: Walter Dixon
Format: CD
Retail Price: $43.07
Booktopia Price $37.50
ISBN: 9781596592902

World Wide Rave : Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

By: David Meerman Scott
Format: Hardcover
Retail Price: $37.95
Booktopia Price $33.21

Description:

For decades, the only way to spread the word about new products and services was to buy expensive advertising or beg the......

ISBN: 9780470395004

Tuned In: Uncover Extraordinary Opportunities That Lead to Business Breakthroughs

By: Stull, Phil Myers, David Meerman Scott
Format: Hardcover
Retail Price: $47.95
Booktopia Price $41.96

Description:

Dedication.Acknowledgements.Foreword.Chapter 1. Why Didn't We Think Of That?Products And Services That Resonate.Tuned In......

ISBN: 9780470260364

The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

By: David Meerman Scott
Format: Hardcover
Retail Price: $42.95
Booktopia Price $37.58

Description:

"The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New......

ISBN: 9780470113455

Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers

By: David Meerman Scott
Foreword by: Michelle Manafy
Format: Paperback
Retail Price: $46.95
Booktopia Price $41.08

Description:

Sharing the secrets of today''s most innovative marketers, this book shows how marketers use content to turn Web......

ISBN: 9780910965712
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