Started in 1998 by two former Stanford University students working out of a garage in California, Google was recently ranked as the world's most loved brand.
Against the odds, Google.com survived the dotcom crash, has become the search engine of choice for millions of companies and Internet users, and raised US1.67 billion from its public listing in 2004 - one of the most eagerly anticipated IPOs in modern business history.
What is it about Google that makes many of us love it when it is no more than a computer program?
The answer lies in the Google brand, which is somehow deeper, has more humour and has more self-awareness than many other brands can manage. The Google brand feels more authentic because it is more like a person than just a logo.
In this book, Neil Taylor explores the surprising success of Google, the people behind it, and the crucial role which the Google brand has played.
About the Author
Neil Taylor is an expert on brands, and how they use language. He was previously a senior consultant in the London office of Interbrand. He has also been an English teacher in Quebec City, and a linguistics student at Cambridge, with a sometime sideline as a calligrapher and painter. He is co-editor of From Here to Here, an alternative guide to London, published in 2005 by Cyan Books, and was a contributor to 26 Letters Illuminating the alphabet, an exhibition at the British Library and a book also published by Cyan.
""Neil Taylor has clearly taken a Google speed pill to write this book. A breathless, energetic, and fun look at one of the great brand (or rather, un-brand) stories of recent years." --Rita Clifton, chairman, Interbrand
|Series editor's preface||p. 6|
|Thank yous||p. 8|
|What's so special?||p. 16|
|Google beginning development||p. 28|
|Google brand basic elements||p. 56|
|Google brand principles||p. 76|
|Brands like Google||p. 110|
|Inside Google||p. 116|
|Great brand or great product?||p. 124|
|Google future||p. 136|
|So what?||p. 154|
|Table of Contents provided by Ingram. All Rights Reserved.|
Series: Great Brand Stories Ser.
Format: Paperback with Flaps on Inside & Back Covers
Number Of Pages: 167
Published: 23rd January 2005
Dimensions (cm): 12.700 x 13.0 x 1.473
Weight (kg): 17.5