By: Richard Clodfelter

Paperback

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This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities - drawn from real-world merchandising and incorporating current trends - give students the opportunity to apply critical skills as they would in a professional environment.

CONTENTS Understanding the Retail Environment Where Buying Occurs * Today's Buying Environment * The Buying Function in Retailing * Buying for Different Types of Stores Getting Ready to Make Buying Decisions * Obtaining Assistance for Making Buying Decisions * Understanding Your Customers * Understanding Product Trends: What Customers Buy Planning and Controlling Merchandise Purchases * Forecasting * Preparing Buying Plans * Developing Assortment Plans * Controlling Inventories Purchasing Merchandise * Selecting Vendors and Building Partnerships * Making Market Visits and Negotiating with Vendors * Locating Sources in Foreign Markets * Making the Purchase Motivating Consumers to Buy * Pricing the Merchandise * Promoting the Merchandise

ISBN: 9781609012779
ISBN-10: 1609012771
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 560
Published: 17th September 2012
Dimensions (cm): 23.4 x 18.8  x 3.7
Weight (kg): 1.152