This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities - drawn from real-world merchandising and incorporating current trends - give students the opportunity to apply critical skills as they would in a professional environment.
Audience: Tertiary; University or College
Number Of Pages: 560
Published: 17th September 2012
Dimensions (cm): 23.4 x 18.8 x 3.7
Weight (kg): 1.152