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Religion, Media, and the Marketplace - Lynn Schofield Clark

Religion, Media, and the Marketplace

By: Lynn Schofield Clark (Editor)

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Religion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in a myriad of forms - in movies, such as Mel Gibson's "The Passion of the Christ", on Internet shrines and kitschy Web "altars," and in the recent advertising campaign that attacked fuel-guzzling SUVs by posing the question: What would Jesus drive? In "Religion, Media, and the Marketplace", scholars in history, media studies, and sociology explore this intersection of the secular and the sacred. Topics included are how religious leaders negotiate between the competing aims of the mainstream and the devout in the commercial marketplace, how politics and religious beliefs combine to shape public policy initiatives, how the religious "other" is represented in the media, and how consumer products help define the practice of different faiths. At a time when religious fundamentalism in the United States and throughout the world is inseparable from political aims, this interdisciplinary look at the mutual influences between religion and the media is essential reading for scholars from a wide variety of disciplines.

"The breadth of coverage given to different religious traditions in this volume is nothing short of astonishing. The reader is taken on a wide ranging tour of religion, media, and markets across diverse social and cultural contexts." - John P. Bartkowski, author of The Promise Keepers: Servants, Soldiers, and Godly Men"

Prefacep. ix
Acknowledgmentsp. xvii
Introduction: Identity, Belonging, and Religious Lifestyle Branding (Fashion Bibles, Bhangra Parties, and Muslim Pop)p. 1
Selling, Influencing, Publishing, Purchasing: Establishing and Participating in the Mediated Religious Marketplace
Free Grace, Free Books, Free Riders: The Economics of Religious Publishing in Early Nineteenth-Century Americap. 37
Making Money, Saving Souls: Christian Bookstores and the Commodification of Christianityp. 67
"Jewish Space Aliens Are Lucky to Be Free!": Religious Distinctiveness, Media, and Markets in Jewish Children's Culturep. 90
Religion and Politics in Tension: Mobilization and Mission through Media and Material Artifacts
Literacy in the Eye of the Conversion Stormp. 105
Mary as Media Icon: Gender and Militancy in Twentieth-Century U.S. Roman Catholic Devotional Mediap. 123
Cartoon Wars: The Prince of Egypt in Retrospectp. 154
Representations of the Religious "Other" in Popular Media and in the Marketplace
Evangelicalism and the Presidential Election of 1960: The "Catholic Question" in Christianity Today Magazinep. 171
Religion as Rhetorical Resource: The Muslim Immigrant in (Danish) Public Disoursep. 198
"Blowing the Cover": Imaging Religious Functionaries in Ghanaian/Nigerian Filmsp. 224
Media Courted, Media Resisted: Popular Rituals and Artifacts in the Crafting of New Public Religious Practices
"Media Mecca": Tensions, Tropes, and Techno-Pagans at the Burning Man Festivalp. 247
Day of the Dead as a New U.S. Holiday: Ritual, Media, and Material Culture in the Quest for Connectionp. 280
Afterwordp. 308
Contributorsp. 315
Indexp. 319
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780813540177
ISBN-10: 9780813540184
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 320
Published: 1st April 2007
Publisher: Rutgers University Press
Dimensions (cm): 22.9 x 15.2  x 2.6
Weight (kg): 0.58