Who changed Bob Marley's famous peace-and-love anthem into "Come to Jamaica and feel all right"?
When did the Rastafarian fighting white colonial power become the smiling Rastaman spreading beach towels for American tourists?
Drawing on research in social movement theory and protest music, Reggae, Rastafari, and the Rhetoric of Social Control traces the history and rise of reggae and the story of how an island nation commandeered the music to fashion an image and entice tourists.
Visitors to Jamaica are often unaware that reggae was a revolutionary music rooted in the suffering of Jamaica's poor. Rastafarians were once a target of police harassment and public condemnation. Now the music is a marketing tool, and the Rastafarians are no longer a "violent counterculture" but an important symbol of Jamaica's new cultural heritage.
This book attempts to explain how the Jamaican establishment's strategies of social control influenced the evolutionary direction of both the music and the Rastafarian movement.
From 1959 to 1971, Jamaica's popular music became identified with the Rastafarians, a social movement that gave voice to the country's poor black communities. In response to this challenge, the Jamaican government banned politically controversial reggae songs from the airwaves and jailed or deported Rastafarian leaders.
Yet when reggae became internationally popular in the 1970s, divisions among Rastafarians grew wider, spawning a number of pseudo-Rastafarians who embraced only the external symbolism of this worldwide religion. Exploiting this opportunity, Jamaica's new Prime Minister, Michael Manley, brought Rastafarian political imagery and themes into the mainstream. Eventually, reggae and Rastafari evolved into Jamaica's chief cultural commodities and tourist attractions.
Stephen A. King is associate professor of speech communication at Delta State University. His work has been published in the Howard Journal of Communications, Popular Music and Society, and The Journal of Popular Culture.
|Ska and the Roots of Rastafarian Musical Protest||p. 3|
|Rocksteady, the Rude Boy, and the Political Awakening of Rastafari||p. 26|
|Early Reggae, Black Power, and the Politicization of Rastafari||p. 45|
|The Jamaica Labour Party's "Policy of the Beast" The Rhetoric of Social Control Strategies||p. 66|
|International Reggae: Popularization and Polarization of Rastafari||p. 89|
|Michael Manley and the People's National Party's Co-optation of the Rastafari and Reggae||p. 105|
|Works Cited||p. 150|
|Table of Contents provided by Syndetics. All Rights Reserved.|
Number Of Pages: 173
Published: 15th November 2002
Publisher: University Press of Mississippi
Country of Publication: US
Dimensions (cm): 23.9 x 16.1 x 2.0
Weight (kg): 0.463