Booktopia - Record Label Marketing, Second Edition, Amy Macy, 9780240812380

Record Label Marketing, Second Edition

By: Amy Macy, Paul Allen, Tom Hutchison

Retail Price:	$80.00
Booktopia Price	$70.40

ISBN: 9780240812380

Format: Paperback
Published: September 2009

All prices in Australian Dollars

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'I have been teaching music marketing for nearly a decade and until now I was never satisfied with the texts that were available. This book covers everything you need to know if you are going to do marketing in the industry. The overview of marketing gives the reader the basics and then Hutchison et al take you into just the right level of detail on how it's done in the industry. With all the examples and illustrations it doesn't read like a text book. By the time you finish reading Record Label Marketing you'll be able to create your own marketing plan for your own CD.' Dr. Clyde Rolston