Find out how to effectively create, use, and track QR codes.
QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy, and actually create the codes. Then you'll learn to link codes to mobile-friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It's all presented in the straightforward style you've come to know and love, with a dash of humor thrown in.
Chapter 1: Understanding QR Codes 5
Chapter 2: Reading a QR Code 15
Chapter 3: Creating a QR Code 25
Chapter 4: Linking Your QR Code to Mobile-Friendly Content 39
Chapter 5: Making Sure Your QR Code Is Scanned 47
Chapter 6: Measuring Your Success with a Code-Management System 57
Chapter 7: Exploring Possible Uses for QR Codes 67
Chapter 8: Mitigating the Risks and Shortcomings of QR Codes 81
Chapter 9: Embracing a Readable Future 87
Chapter 10: Ten Practical Uses for QR Codes 95
Number Of Pages: 120
Published: 5th June 2012
Dimensions (cm): 21.59 x 13.97 x 0.64
Weight (kg): 0.134