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Purple Cow : Transform Your Business By Being Remarkable - Seth Godin

Purple Cow

Transform Your Business By Being Remarkable

Paperback

Published: 24th February 2005
In Stock. Ships in 1-2 business days from Australia
RRP $24.95
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eBook View Product

Published: 27th January 2005
Format: ePUB
$14.99

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

About the Author

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.

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Purple Cow
 
4.2

(based on 5 reviews)

Ratings Distribution

  • 5 Stars

     

    (2)

  • 4 Stars

     

    (2)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (0)

100%

of respondents would recommend this to a friend.

Pros

  • Easy to understand (5)
  • Well written (4)
  • Deserves multiple readings (3)
  • Great insights (3)

Cons

No Cons

Best Uses

  • Reference (3)

Reviewed by 5 customers

Displaying reviews 1-5

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5.0

I would buy this product again

By 

from Australia

About Me Bookworm

Verified Buyer

Pros

  • Deeply Informative
  • Easy To Understand
  • Well Written

Cons

    Best Uses

      Comments about Purple Cow:

      Great for anyone looking to make their business standout amongst the crowded market.

       
      5.0

      Information Rich and easy to read

      By 

      from Canberra A.C.T Australia

      About Me Casual Reader

      Verified Buyer

      Pros

      • Easy To Understand
      • Expert Author
      • Great Insights
      • Well Written

      Cons

      • Possibly a bit dated.

      Best Uses

      • Reference

      Comments about Purple Cow:

      I'm a big Seth Godin fan and this doesn't disappoint. Easy to understand an implement with bite sized potions of information and actionable ideas

       
      3.0

      Good read, interesting points but a little old now.....

      By 

      from Australia

      About Me Everyday Reader

      Verified Buyer

      Pros

      • Deserves Multiple Readings
      • Easy To Understand

      Cons

      • A little outdated

      Best Uses

      • Gift
      • Reference

      Comments about Purple Cow:

      The purple cow is a good book to get through in a couple of hours and then come back to every 6 mths or so to reaffirm some of the main points. Also to give to employees to read and remind themselves of the books main points and principles. Nothing too detailed and all pretty obvious but it does give a good insight into the changing shape of marketing one's idea/product/service. The book however needs to be updated as it is over 10 years old and looking a little outdated itself. Worth a read at the library if they have it but not to buy....

       
      4.0

      Want to make your business remarkable?

      By 

      from Melbourne, Australia

      About Me Casual Reader

      Verified Buyer

      Pros

      • Broad Appeal
      • Deserves Multiple Readings
      • Easy To Understand
      • Great Insights
      • Well Written

      Cons

        Best Uses

        • Reference

        Comments about Purple Cow:

        Good ideas around point of difference and word of mouth advertising from being remarkable.

         
        4.0

        insightful.

        By 

        from Brisbane

        About Me Bookworm

        Verified Buyer

        Pros

        • Deserves Multiple Readings
        • Easy To Understand
        • Expert Author
        • Great Insights
        • Thought Provoking
        • Well Written

        Cons

          Best Uses

          • Business

          Comments about Purple Cow:

          Insightful and thought provoking for anyone wanting to create..

          Displaying reviews 1-5

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          ISBN: 9780141016405
          ISBN-10: 014101640X
          Audience: General
          Format: Paperback
          Language: English
          Number Of Pages: 160
          Published: 24th February 2005
          Publisher: Penguin Books Ltd
          Country of Publication: GB
          Dimensions (cm): 19.8 x 11.0  x 1.0
          Weight (kg): 0.12
          Edition Number: 1