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Power Stories : The 8 Stories You Must Tell to Build an Epic Business - Valerie Khoo

Power Stories

The 8 Stories You Must Tell to Build an Epic Business

Paperback

Published: 21st September 2012
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Published: 30th July 2012
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Learn to tell stories that have the power to inspire, motivate, and sell

Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business.

From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life.

  • Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell
  • Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms
  • Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive

Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.

About the Author

Valerie Khoo is a journalist, keynote speaker and one of Australia's most popular commentators on small business. Combining her passion for both business and storytelling, Valerie founded the Sydney Writers' Centre, which is known for its world-class training for corporations and individuals. She is also an investor and a mentor to start-ups.

REVIEW SNAPSHOT®

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Power Stories
 
5.0

(based on 2 reviews)

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5.0

An Entrepreneur must-read

By 

from Melbourne

About Me Everyday Reader

Verified Buyer

Pros

  • Broad Appeal
  • Deeply Informative
  • Easy To Understand
  • Great Insights

Cons

    Best Uses

    • Entrepreneurs
    • Reference

    Comments about Power Stories:

    Excellent book and a must-read for anyone really, but especially entrepreneurs and small-business owners. Valerie's style is fun, witty and easy to read. But more importantly, by following Valerie's advice (and templates in each chapter) this is a remarkably powerful guide that you can use immediately to communicate important messages to your clients, potential clients, investors and the media. An absolute must for your library and a tool that I will refer to again and again. Great work Valerie.

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    5.0

    Great book

    By 

    from Canberra

    About Me Casual Reader

    Verified Buyer

    Pros

    • Easy To Understand
    • Expert Author
    • Great Insights
    • Well Written

    Cons

      Best Uses

      • Business
      • Reference

      Comments about Power Stories:

      A great read. Chock full of easy to understand and implement advice on getting your story across. Highly recommend.

      Comment on this reviewHelp Icon

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      About the author ix

      Introduction xi

      1 It's all about connection 1

      2 The entrepreneur's journey 15

      3 Your passion story 27

      4 Your business story 43

      5 Your customer story 65

      6 Your pitch story 81

      7 Your product story 91

      8 Your leader's story 105

      9 Your media story 117

      10 From storytelling to story sharing 135

      11 What's your story? 153

      Conclusion: So what’s next? 165

      Acknowledgements 167

      ISBN: 9781118387511
      ISBN-10: 1118387511
      Audience: General
      Format: Paperback
      Language: English
      Number Of Pages: 224
      Published: 21st September 2012
      Country of Publication: US
      Dimensions (cm): 20.9 x 13.7  x 1.4
      Weight (kg): 0.19
      Edition Number: 1