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Poor Reception

Misunderstanding and Forgetting Broadcast News

Paperback

Published: 12th January 1991
RRP $156.00
$141.40
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Prefacep. ix
Acknowledgmentsp. xiii
The Growth of Television Newsp. 1
The Reception of Television Newsp. 19
Locating the Sources of Bad Reception: a Cognitive Research Perspectivep. 53
News Awareness and Retention Across the Audiencep. 83
Attention to the Newsp. 111
Story Attributes and Memory for Newsp. 143
Telling the Story Effectivelyp. 169
Packaging the Programmep. 197
Picturing the Newsp. 219
Headlines, Pace, and Recapsp. 259
Scheduling the Newsp. 281
Improving Understandingp. 301
Referencesp. 331
Indexp. 353
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805810103
ISBN-10: 0805810102
Series: Communication S.
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 384
Published: 12th January 1991
Dimensions (cm): 23.000 x 15.000
Weight (kg): 0.540