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Pathways to Public Relations : Histories of Practice and Profession - Burton St John

Pathways to Public Relations

Histories of Practice and Profession

By: Burton St John (Editor), Margot Opdycke Lamme (Editor), Jacquie L'Etang (Editor)

Hardcover

Published: 25th April 2014
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Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized and technical form of wielding influence. The result was an overemphasis on practice that explained public relations' ascendancy as an evolution and refinement of persuasive communication tactics. This volume responds to such simplistic, largely corporate and American, approaches by expanding the framework for understanding public relations history. It investigates broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures at different times in history and in different places. With its unique multicultural emphasis, it helps shift the paradigm of public relations history away from traditional methodologies and assumptions. Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.

Pathways to Public Relations: Histories of Practice and Profession sets its scope broadly to examine what its authors document as the historic presence of public relations. It goes beyond the notion that one model defines the practice or that research should be limited only to practices that are defined specifically as public relations. Readers are left to decide those matters for themselves, given the abundant documentation and definition that the authors bring to bear on the matter. Pathways, in that regard, gives insights into a discourse practice that seems inherent in the human condition. Robert L. Heath, University of Houston, USA What more needs to be said about public relations? Well plenty, if you want to understand how it critically influences society. Pathways to Public Relations is an edited volume that is rich with fascinating new viewpoints and historical research. By revealing PR's often hidden and complex relationships with religion, civil society, government and corporations - and its own professional project - this book provides compelling evidence that PR's socio-cultural significance is 'only just beginning to surface'. Kristin Demetrious, Deakin University, Australia Pathways to Public Relations rips up the standard historical narrative of public relations and rids it of a narrow focus on corporations, professionalism and biographies of father figures. The result is a wildly diverse and fascinatingly rich volume. Oyvind Ihlen, University of Oslo, Norway Pathways to Public Relations: Histories of practice and profession' builds on the success of the International History of Public Relations Conference and offers a broad range of recent scholarship from around the world. It is a very welcome scholarly addition to the expanding field of public relations history. Tom Watson, Bournemouth University, UK

Part I: Overview 1. Introduction (Burton St. John III, Margot Opdycke Lamme and Jacquie L'Etang) Part II: Historiography 2. The Good Reason of PR: The Selling of a Field (Burton St. John III) 3. An Agent of Change: PR in Early 20th Century Australia (Robert Crawford and Jim MacNamara) 4. Building Certainty in Uncertain Times: The Construction of Communication by Early Medieval Politics (Simon Moore) Part III: The Practice 5. The Philosophical Roots of Public Relations: How the 1920s' Views of Public Opinion Shaped and Continue to Shape Public Relations Practice (Kevin Stoker) 6. The Role of Culture, Power and Operational Environment in Shaping the Public Relations Practice in Uganda (Barbra Natifu) 7. The Evolution of Public Relations in Ireland: The Influence of State and Church on PR Practice in Post-Independence Ireland, 1922-Today (Francis Xavier Carty) 8. People for the Ethical Treatment of Animals: A Historical Analysis of the Activist Tactics used by the Leader of the Modern Animal Rights Movement (John Brummette) 9. Between Domestic and International Public Relations: Cultural Diplomacy, Public Diplomacy, and African-American Advocacy in the America's Town Meeting of the Air "Round-the-World Tour," 1949 (Fernandino Fasce) Part IV: Power 10. Coercion, Newswork and the Manipulative Potential of Government Public Relations, 1940s-1950s 11. PR and Control (Margot Opdycke Lamme) 12. Colonial Influences on PR in the Philippines (Marianne Sison) 13. The Utilization of Public Relations to Survive Imperialism During the Beginning of Thailand's Transition Period to Modernization, 1851-1868 (Napawan Tantivejakul) Part V: Actors 14. Arthur Page and the Professionalization of Public Relations (Karen Miller Russell) 15. Women's Use of Strategic Communication to Secure Suffrage: A Multinational Exploration (Diana Martinelli) 16. Sarah Josepha Hale: Editor/Advocate (Erika Pribanic-Smith) 17. A Historical Account of the Public Relations Activities and Artful Devotion of Hildegard Von Bingen, 1098-1179 (Cylor Spaulding and Melissa Dodd) 18. Reputation Management in Ancient Politics: Military, Public Perception and Legitimacy (Christian Schnee) Part VI: Technologies (TBC) Part VII: Institutions 23. The International Public Relations Association (IPRA): Diplomacy, Ideologies and Politics (Jacquie L'Etang) 24. Public Relations in American and Global History: From the Great Awakening through Religious Multinationalism (Robert E. Brown) 25. From Information Management to Reputation Management: The Politics of the Development of Public Relations in Nigeria (Ismail Ibrahim, Tunde Akanni and Tunde Olakunle) 26. Government is Different: Seeking Themes in the History of Public Relations in American Public Administration (Mordecai Lee) 27. An Alternative View of Corporate Social Responsibility: The Ancient and Global Footprint of Caritas and Public Relations (Donn Tilson)

ISBN: 9780415660358
ISBN-10: 0415660351
Series: Routledge New Directions in Public Relations & Communication Research
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 392
Published: 25th April 2014
Dimensions (cm): 23.4 x 15.6  x 2.79
Weight (kg): 0.78