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Novartis : How a Leader in Healthcare Was Created out of Ciba, Geigy and Sandoz - Novartis Foundation

Novartis

How a Leader in Healthcare Was Created out of Ciba, Geigy and Sandoz

Hardcover

Published: 15th April 2014
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The Swiss pharmaceutical industry is world-famous, and of today's top five global pharmaceutical businesses, two are Swiss - Roche and Novartis. Novartis was created in 1996 from a merger between three other major companies, Ciba, Geigy and Sandoz (the merger was the biggest ever in business history worldwide up to that point), but despite being a relatively new name, it is rooted in over 150 years of history. Focusing on the emergence of Novartis, this authoritative book is also the fascinating story of how Switzerland's pharmaceutical industry grew out of early dye-production for textiles in the mid nineteenth century, scored major triumphs with the introduction of products such as DDT and Valium in the twentieth century, and developed into the far-reaching international healthcare providers of today.

ISBN: 9781781252659
ISBN-10: 1781252653
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 208
Published: 15th April 2014
Dimensions (cm): 28.4 x 22.6  x 2.0
Weight (kg): 1.07