Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction.
Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype.
Of course, in the world of No Rules anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories.
The book identifies 10 key 'rules' of logo design, such as 'keep it simple', 'make a marque that is constant and unchanging', and 'keep to primary colours or black and white'.
About the Author
John Stones is a journalist who has written for publications such as The Observer, Design Week, and Icon. He is the author of Total Design Sourcebook: Display for RotoVision. He lives in London, UK.
Number Of Pages: 208
Published: 1st May 2009
Dimensions (cm): 23.4 x 23.8 x 2.4
Weight (kg): 0.884