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Multimedia Journalism : A Practical Guide : 1st Edition - Andy Bull

Multimedia Journalism

A Practical Guide : 1st Edition

By: Andy Bull

Paperback

Published: 25th February 2010
Ships: 7 to 10 business days
7 to 10 business days
RRP $102.99
$93.95

eBook View Product

Published: 26th February 2010
Format: PDF
$64.25

Multimedia Journalism: A Practical Guide offers clear advice on working across multiple media platforms and includes guides to creating and using video, audio, text and pictures.

It contains all the essentials of good practice and is supported by an immersive website at www.multimedia-journalism.co.uk which demonstrates how to apply the skills covered in the book, gives examples of good and bad practice, and keeps the material up to date and in line with new hardware, software, methods of working and legislation. The book is fully cross-referenced and interlinked with the website, which offers the chance to test your learning and send in questions for industry experts to answer in their masterclasses.

Split into three levels - getting started, building proficiency and professional standards, this book builds on the knowledge attained in each part, and ensures that skills are introduced one step at a time until professional competency is achieved. This three stage structure means it can be used from initial to advanced level to learn the key skill areas of video, audio, text, and pictures and how to combine them to create multimedia packages. Skills covered include:

  • Writing news reports, features, email bulletins and blogs
  • Building a website using a content management system
  • Measuring the success of your website or blog
  • Shooting, cropping, editing and captioning pictures
  • Recording, editing and publishing audio reports and podcasts
  • Shooting, editing and streaming video and creating effective packages
  • Creating breaking news tickers and using Twitter
  • Using and encouraging user generated content
  • Interviewing and conducting advanced online research
  • Subediting, proofreading and headlining, including search engine optimisation
  • Geo-tagging, geo-coding and geo-broadcasting

"A great textbook for undergraduate journalists with a well thought out mix of practical exercises and tips and hints as well as plenty of real-world examples. It covers the essential technical skills they will need. Very impressive." Mary Williams, Portsmouth University "A text like this is perfect for a young journalist learning the ropes of the business. I'm a huge fan of the chapter setup, and the online portion of the course, it will tie it directly to my course website as well." Rob Johnson, Director of Multimedia Technology, La Salle College High School "The entire layout is inviting for students and a mine of information and ideas for teachers/tutors. It is written in an accessible manner without talking down to its readers, and is obviously written by a journalist for journalism students, but would also be invaluable to a working journalist who was now having to tackle the demands of the convergent newsroom." Angela Birchall, Salford University

Introduction. What Multimedia Journalism: A Practical Guide is all about Part 1: Getting started 1: Essentials of writing a news story 2: Creating a publishing platform 3: Still pictures 4: Audio and podcasting 5: Video Part 2: Building proficiency 6: Writing news stories and reporting live 7: Publishing platforms for live reporting 8: User-generated content and email bulletins 9: Publishing platforms for user-generated content and email bulletins 10: Still pictures and audio 11: Video Part 3: Professional Standards 12: News stories, features and in-depth packages 13: Sub-editing and search engine optimisation 14: Publishing platforms for advanced multimedia story-telling 15: Picture editing 16: Audio and video including presenting 17: The future, Web 3.0 18: Getting a job as a multimedia journalist

ISBN: 9780415478236
ISBN-10: 0415478235
Audience: Tertiary; University or College
Format: Paperback
Language: English
Published: 25th February 2010
Publisher: Taylor & Francis Ltd
Dimensions (cm): 24.9 x 19.3  x 2.9
Weight (kg): 1.074
Edition Number: 1