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Monopoly Television : MTV's Quest to Control the Music - Jack Banks

Monopoly Television

MTV's Quest to Control the Music

Paperback

Published: 19th April 1996
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RRP $99.99
$98.25

In August 1981, Music Television--now popularly known as MTV--was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV.Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society.

Acknowledgmentsp. xi
Constructing Video Dreams: Music Video in a Commercial Culturep. 1
The Historical Development Of The Music Video Businessp. 21
The Early Years of Music Videop. 23
The Growth of Other Video Music Program Servicesp. 47
Monopoly Tv: a History of Mtv's Anticompetitive Practicesp. 63
Mtv and the Globalization Of Popular Culturep. 89
Mtv's Corporate Intrigue and Sagging Ratingsp. 117
The Structure of the Music Video Business: Forces That Shape Music Clipsp. 135
The Record Companies' Role in Video Music Production and Distributionp. 137
Video Clip Producers and Directorsp. 155
Mtv as Gatekeeper and Censorp. 175
Mtv, Music Video, and Creative Expressionp. 195
Notesp. 207
Referencesp. 237
About the Book and Authorp. 271
Indexp. 273
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780813318219
ISBN-10: 0813318211
Series: Critical Studies in Communication & in Cultural...
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 304
Published: 19th April 1996
Dimensions (cm): 23.6 x 15.6  x 2.3
Weight (kg): 0.41