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Mid-century Ads : Advertising from the Mad Men Era : The Fifties Volume 1, The Sixties Volume 2 : Two x Hardcover Books in 1 x Slipcased Box Set - Jim Heimann

Mid-century Ads : Advertising from the Mad Men Era

The Fifties Volume 1, The Sixties Volume 2 : Two x Hardcover Books in 1 x Slipcased Box Set

By: Jim Heimann (Editor), Steven Heller (Contribution by)

Paperback

Published: 25th March 2012
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RRP $105.00
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Advertising for the space Age-Zoom back in time to the 50s and 60s!

Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea."

At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era.

Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period.

Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

ISBN: 9783836528344
ISBN-10: 3836528347
Series: 25
Audience: General
Format: Paperback
Language: German , French , English
Number Of Pages: 800
Published: 25th March 2012
Dimensions (cm): 19.6 x 25.5  x 8.1
Weight (kg): 5.9