In 2009, Paul, Stella and Mary McCartney launched the Meat Free Monday campaign as a simple and straightforward idea to show everyone the value of eating less meat - and to make it easier for us all to do so. The "Meat Free Monday Cookbook" is for everyone who shares the campaign's aims and consists of recipes and ideas for each of the 52 weeks of the year, from alternatives to the ubiquitous ham sandwich in your packed lunch and delicious snacks for when hunger strikes, to dishes to tempt the most confirmed carnivore and what to make for special occasions. It includes recipes and suggestions for every meal of the day, compiled from contributions from Paul, Stella and Mary McCartney, as well as celebrity and chef supporters of the campaign such as Jamie Oliver, Skye Gyngell, Giorgio Locatelli, Theo Randall, Bryn Williams, Gwyneth Paltrow, Kevin Spacey and Jo Wiley.
About the Author
Meat Free Monday's message is 'One Day a Week Can Make a World of Difference'. The campaign aims to encourage everyone to do their bit to help protect our planet by demonstrating that by giving up meat for one day each week you can save money, reduce your environmental impact and live a healthier life.
'The vast majority of people are conscientious and would want to do something in their own lives to help secure a happier future for the generations that follow. Whilst many suggestions offered can be quite difficult to put into practice, the idea of one meat-free day per week is something that many people find do-able and something that, with the help of this book, can be achieved relatively easily.' from the foreword by Paul, Stella and Mary McCartney 'For those meat eaters who can't think how to cook without it, this will help and inspire.' The Independent 'Here the newlywed Beatle opens his private cookbook to share some surprisingly exotic dishes.' The Times 'Go meat-free with the McCartneys' Vegetarian Living 'One of the most sensible campaigns of the past few years was Meat Free Monday. Launched by the McCartney family, it asked us to consider one day per week without meat. The Meat Free Monday Cookbook is equally appetising, filled as it is with wonderful recipes.' Tom Parker Bowles
Number Of Pages: 240
Published: 20th October 2011
Publisher: Kyle Books
Dimensions (cm): 26.3 x 21.5 x 3.4
Weight (kg): 1.12