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The world leader in marketing management is now focused on your world.
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice. This new Pearson One edition has retained the integrity of Philip Kotler and Kevin Lane Keller’s work, with Suzan Burton enhancing this 13th US edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate in the context of global marketing management. The inclusion of a global case database gives instructors a new resource to compliment their teaching of marketing management.
About the Author
Suzan Burton is an Associate Professor at Macquarie Graduate School of Management, Macquarie University, Australia. She is an Adjunct Professor at the University of Sydney, and has had previous appointments as an adjunct faculty member on MBA programs at the Australian Graduate School of Management and Melbourne Business School. She has undergraduate and postgraduate degrees in health, and an MBA and PhD from the University of NSW. On MBA courses at Macquarie Graduate School of Management, she teaches Marketing and Consumer Behaviour, and at the University of Sydney she teaches Marketing for Professional Services in the School of Physiotherapy.
Her research interests include customer satisfaction and retention, and customer choice in the area of socially undesirable products. She is the co-author of Marketing (7e), and co-editor, with Peter Steane of ‘Surviving your thesis’ and the author of over 50 journal articles and conference papers. Dr Burton also has extensive consulting experience in the public and private sectors in the design and implementation of marketing strategy, particularly in the area of customer feedback and information systems. Clients have included Telstra, the Commonwealth Bank, St George Bank and Finsia.
Dr Burton has received teaching awards from Macquarie University (the Macquarie University Award for Teaching Excellence) and from the Australian and New Zealand Marketing Academy conference (ANZMAC). Her research has been recognised by the award for best overall paper at the Australia and New Zealand Marketing Academy Conference (twice) and by best paper awards at Western Decision Sciences International (twice).
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Audience: Tertiary; University or College
Published: 11th November 2008
Publisher: Pearson Education Australia