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Marketing Geography

With Special Reference to Retailing

Hardcover

Published: 14th August 2012
RRP $145.00
$131.50
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This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe.

Originally published 1976.

'A valuable and welcome undergraduate textbook.' Environment and Planning

'Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.' Retail Distribution and Management

'A valuable and welcome undergraduate textbook.'- Environment and Planning 'Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.'- Retail Distribution and Management

List of illustrations; List of tables; 1. The Scope of Marketing Geography: the specific American connotation of marketing geography; the importance of planning control in Britain; the theoretical bases to marketing geography; the main themes; 2. Traditional and Theoretical Frameworks of Study: traditional studies of centres and trade areas; central place theory; general interaction theory; further theoretical avenues; 3. Growth and Developments in the Distributive Trades: major components of the distributive trades; the main channels of distribution; trends in the aggregate structure of retailing; the process of organisational change; 4. National and Regional Systems of Centres: hierarchies of settlements classified by centrality; hierarchies of the main shopping centres of towns; methodological issues involved; correlates of centre size and different types of towns; summary; 5. Business Land Uses Inside the City: classifications of business configurations; the internal characteristics of shopping centres; problems of central area delimitation; the spatial structure of the central area; summary; 6. Changes in the Urban Business Pattern: changes in the North American city; concentration versus decentralisation in Britain; the emphasis on central area redevelopment; the extent of decentralisation in Britain; summary; 7. Consumer Behaviour and Space Preferences in Shopping: studies of aggregate patterns of movement; the structure of urban shopping trips; variations and changes in consumer behaviour; perception studies and the cognitive-behavioural approach; summary; 8. Forecasting and Allocation Techniques: the main types of techniques; problems in the application of interaction models; summary; 9. Store Location and Store Assessment Research: the process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion; Index

ISBN: 9780415540308
ISBN-10: 0415540305
Series: Routledge Library Editions
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 320
Published: 14th August 2012
Dimensions (cm): 23.4 x 15.6
Weight (kg): 0.625