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Lydia Pinkham : The Face That Launched a Thousand Ads - Sammy R. Danna

Lydia Pinkham

The Face That Launched a Thousand Ads

Hardcover

Published: 1st February 2014
RRP $139.99
$130.25
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Lydia Pinkham was one of the most remarkable businesswomen of the nineteenth and early twentieth centuries. A staunch champion of women's rights, as well as racial rights, Pinkham operated as a businesswoman in a "man's world." She regularly bucked opposition, persuading thousands upon thousands of women to purchase her Vegetable Compound. Designed for so-called female weaknesses and other more serious illnesses, this product served as the vehicle for her ascent as one of the greatest female entrepreneurs in nineteenth-century America. In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sam Danna offers the first book-length biography devoted exclusively to this remarkable American historical figure. Throughout Danna explores on how Lydia Pinkham and her associates masterfully used and sometimes even reinvented then contemporary tools of marketing, from newspaper advertising to testimonials to trade cards, for the promotion of her Vegetable Compound in an era when the sale of elixirs and snake oil-like medications infested the nascent pharmacological landscape. Students and scholars in the fields of women's studies, American culture, history of medicine, and business history will find this remarkable story an illuminating tour de force of how one woman championed the roles and rights of women and minorities in the United States before, during, and after the turn of the century.

Introduction: Why Write On Lydia Pinkham? Chapter 1: The Pinkham Family Beginnings Prove Impressive Chapter 2: How Society Viewed Women In The 19th Century Chapter 3: Early Medical Practices: From Bloodletting To Leeches Chapter 4: Patent Medicines Often Prove Abusive Chapter 5: Birth of the Compound and the Face That Launched 1000 Ads Chapter 6: Lydia Pinkham's Vegetable Compound Catches On, 1880s Chapter 7: Compound Blossoms in National And International Sales and More Advertising, 1890s and 1900s Chapter 8: Foreign Advertising Yields Mixed Results in the Early 1900s Chapter 9: Testimonials Promote, The Lydia Pinkham Company, Prosperity, and the Merits of the Compound Chapter 10: Trade Cards, Booklets, and Pamphlets Abound in Offering the Company Further Advertising Prospects Chapter 11: Journalists Muckrake Patent Medicines Causing Problems for Lydia Pinkham and the Whole Industry Chapter 12: Lydia Pinkham, Somewhat Reformulated, Still Lives on and Prospers Chapter 13: Conclusion: Lydia Pinkham's Impact on Women through the Years Index

ISBN: 9780810889088
ISBN-10: 0810889080
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 180
Published: 1st February 2014
Dimensions (cm): 22.9 x 15.2