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Lydia Pinkham : The Face That Launched a Thousand Ads - Sammy R. Danna

Lydia Pinkham

The Face That Launched a Thousand Ads

Hardcover

Published: 1st February 2014
RRP $144.99
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Lydia Pinkham was one of the 19th century's most remarkable businesswomen, her influence spreading beyond the late 1800s and her native New England. A champion of equal rights for women and blacks at a time when such causes lacked widespread support, Pinkham was ahead of her time on other issues. Chief among them was the well-being of women struggling with serious health issues related to their menstrual cycles and other so-called "women weaknesses." But as the teetotaling Pinkham and her namesake company soared to entrepreneurial heights by selling her patient relief in the guise of an alcohol-laced potion known as the Vegetable Compound, generations that followed have been left to wonder: Was she worthy of her female customers' trust or just an opportunist? In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women's studies, American culture, and the histories of medicine, advertising, and business will see Lydia Pinkham in a new light.

Introduction: Why Write On Lydia Pinkham? Chapter 1: The Pinkham Family Beginnings Prove Impressive Chapter 2: How Society Viewed Women In The 19th Century Chapter 3: Early Medical Practices: From Bloodletting To Leeches Chapter 4: Patent Medicines Often Prove Abusive Chapter 5: Birth of the Compound and the Face That Launched 1000 Ads Chapter 6: Lydia Pinkham's Vegetable Compound Catches On, 1880s Chapter 7: Compound Blossoms in National And International Sales and More Advertising, 1890s and 1900s Chapter 8: Foreign Advertising Yields Mixed Results in the Early 1900s Chapter 9: Testimonials Promote, The Lydia Pinkham Company, Prosperity, and the Merits of the Compound Chapter 10: Trade Cards, Booklets, and Pamphlets Abound in Offering the Company Further Advertising Prospects Chapter 11: Journalists Muckrake Patent Medicines Causing Problems for Lydia Pinkham and the Whole Industry Chapter 12: Lydia Pinkham, Somewhat Reformulated, Still Lives on and Prospers Chapter 13: Conclusion: Lydia Pinkham's Impact on Women through the Years Index

ISBN: 9780810889088
ISBN-10: 0810889080
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 180
Published: 1st February 2014
Dimensions (cm): 22.9 x 15.2