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Lydia Pinkham : The Face That Launched a Thousand Ads - Sammy R. Danna

Lydia Pinkham

The Face That Launched a Thousand Ads


Published: 26th March 2015
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In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women's studies, American culture, and the histories of medicine, advertising, and business will see Lydia Pinkham in a new light.

Introduction: Why Write On Lydia Pinkham? Chapter 1: The Pinkham Family Beginnings Prove Impressive Chapter 2: How Society Viewed Women In The 19th Century Chapter 3: Early Medical Practices: From Bloodletting To Leeches Chapter 4: Patent Medicines Often Prove Abusive Chapter 5: Birth of the Compound and the Face That Launched 1000 Ads Chapter 6: Lydia Pinkham's Vegetable Compound Catches On, 1880s Chapter 7: Compound Blossoms in National And International Sales and More Advertising, 1890s and 1900s Chapter 8: Foreign Advertising Yields Mixed Results in the Early 1900s Chapter 9: Testimonials Promote, The Lydia Pinkham Company, Prosperity, and the Merits of the Compound Chapter 10: Trade Cards, Booklets, and Pamphlets Abound in Offering the Company Further Advertising Prospects Chapter 11: Journalists Muckrake Patent Medicines Causing Problems for Lydia Pinkham and the Whole Industry Chapter 12: Lydia Pinkham, Somewhat Reformulated, Still Lives on and Prospers Chapter 13: Conclusion: Lydia Pinkham's Impact on Women through the Years Index

ISBN: 9780810889088
ISBN-10: 0810889080
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 146
Published: 26th March 2015
Publisher: Scarecrow Press
Country of Publication: US
Dimensions (cm): 23.8 x 15.8  x 1.6
Weight (kg): 0.36