Living Large explores Harold Mitchell's remarkable personal journey from son of a sawmiller to the owner of a $100 million business, rubbing shoulders with Australia's most powerful people.
It traces Mitchell's philosophies about business and life, and presents guidance for young business executives trying to make it in the corporate jungle. Part autobiography, part guidebook, Living Large gets into the mind of one of Australia's most intriguing figures.
With his willingness to speak candidly to the media on any subject and his piercingly astute newspaper.
About the Author
Harold Mitchell's career in advertising started at seventeen when he left West Gippsland for Melbourne with £2 in his pocket and found a job as an office boy in an ad agency. By the time he was thirty-three he was running the media buying operations of Masius Wynne Williams, Australia's third-biggest ad agency.
In 1976 he opened Mitchell & Partners, now the largest independently owned media buying agency in Australia, of which he remains chairman and sole owner.
|1. Growing up amid the sawmills||p. 9|
|2. Getting started||p. 19|
|3. Going it alone||p. 31|
|4. The business of business||p. 41|
|5. Eat drink man woman||p. 60|
|6. The big fella||p. 73|
|7. How to lose everything - and get it back||p. 84|
|8. How to deal with Jeff Kennett and come away without too many bruises||p. 97|
|9. How to survive the dot-com bust||p.104|
|10. The Murdochs||p.111|
|11. How to survive a media feud||p.118|
|12. How to give away $10 million||p.133|
|13. Stage left: Life in the arts||p.139|
|14. Bugs and blues||p.158|
|15. How to do an epic lunch||p.168|
|16. Lighting up a room||p.179|
|17. People I've met||p.188|
|18. The media||p.201|
|19. A toolkit for young entrepreneurs||p.213|
|20. The greatest juggle of all||p.230|
|21. How to walk away gracefully||p.239|
|22. Love and marriage||p.246|
|Table of Contents provided by Melbourne University Press. All Rights Reserved.|
Number Of Pages: 294
Published: 1st September 2009
Dimensions (cm): 24.0 x 16.0 x 2.5
Weight (kg): 0.594