1300 187 187
 

Living Large

The World of Harold Mitchell - From Sawmiller's Son to Multi-Million Dollar Man

Hardcover

Published: 1st September 2009
Ships: 5 to 9 business days
RRP $49.99
$40.95
18%
OFF

Living Large explores Harold Mitchell's remarkable personal journey from son of a sawmiller to the owner of a $100 million business, rubbing shoulders with Australia's most powerful people.

It traces Mitchell's philosophies about business and life, and presents guidance for young business executives trying to make it in the corporate jungle. Part autobiography, part guidebook, Living Large gets into the mind of one of Australia's most intriguing figures.

With his willingness to speak candidly to the media on any subject and his piercingly astute newspaper.

About the Author

Harold Mitchell's career in advertising started at seventeen when he left West Gippsland for Melbourne with £2 in his pocket and found a job as an office boy in an ad agency. By the time he was thirty-three he was running the media buying operations of Masius Wynne Williams, Australia's third-biggest ad agency.

In 1976 he opened Mitchell & Partners, now the largest independently owned media buying agency in Australia, of which he remains chairman and sole owner.

Acknowledgements ix
Prologue p. 1
Part I
1. Growing up amid the sawmills p. 9
2. Getting started p. 19
3. Going it alone p. 31
4. The business of business p. 41
5. Eat drink man woman p. 60
Part II
6. The big fella p. 73
7. How to lose everything - and get it back p. 84
8. How to deal with Jeff Kennett and come away without too many bruises p. 97
9. How to survive the dot-com bust p.104
10. The Murdochs p.111
11. How to survive a media feud p.118
Part III
12. How to give away $10 million p.133
13. Stage left: Life in the arts p.139
14. Bugs and blues p.158
15. How to do an epic lunch p.168
16. Lighting up a room p.179
17. People I've met p.188
Part IV
18. The media p.201
19. A toolkit for young entrepreneurs p.213
20. The greatest juggle of all p.230
21. How to walk away gracefully p.239
22. Love and marriage p.246
Epilogue p.250
Trbutes p.264
Index p.286
Table of Contents provided by Melbourne University Press. All Rights Reserved.

ISBN: 9780522856576
ISBN-10: 0522856578
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 294
Published: 1st September 2009
Dimensions (cm): 24.0 x 16.0  x 2.5
Weight (kg): 0.594

More Biography & Autobiography Bargains

See All >