What's your type? Suddenly everyone's obsessed with fonts. Whether you're enraged by Ikea's Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it's okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked.
Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don't be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts - like men - are from Mars and some are from Venus.
From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.
About The Author
Simon Garfield writes for the Observer about science, health and the arts. He is a former editor of Time Out, and his book The End of Innocence won the Somerset Maugham Prize. He has written and edited twelve books, including the bestselling Mass Observation diaries.
This is a brilliant book, and Mark Stevenson is the perfect guide to a dizzying future that is already here. Genetic innovation. Social robots. Nano-factories. The ideas come so quickly, with such great humour - it's like the smartest dinner party you've ever attended. Peter Miller, author The Smart Swarm
Number Of Pages: 352
Published: 20th October 2010
Dimensions (cm): 21.3 x 14.3 x 4.2
Weight (kg): 0.485