Jony Ive's designs have not only made Apple the most valuable company in the world, they've overturned entire industries, from music and mobile phones to PCs and tablets. His impact is so great that he is increasingly cited as an influence in industries Apple doesn't compete in.
But for someone who has changed the world and the way we interact with it, little is known about Ive. Unlike his former boss and frequent collaborator, Steve Jobs, Ive shuns the spotlight. Naturally shy, he lets his work speak for itself and concerns himself only with the craft that catapulted him to success: designing.
This is the first book to detail Ive's design philosophy and methodology. Blending biography with design how-to, Leander Kahney offers a rigorous examination of one of history's most remarkable careers. He provides readers with a clear, practical understanding of the guiding principles underlying Ive's phenomenal success. With humor and insight, Kahney tells the story of how this one man designs killer products, attracts fanatically loyal customers, and has helped build the world's most powerful brand.
Having covered Apple as an editor and reporter for decades and interviewed Ive on numerous occasions, Kahney has become the acknowledged expert on Apple, with unprecedented access to Ive's world.
About the Author
Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac.
Sheds new light on technology's most-watched design team. Rare glimpses into working practices at Apple The Observer Kahney does an excellent job. A real pleasure GQ A look at the design philosophy that has made addicts of millions of us. One for the design geek/Apple freak in your life Harper's Bazaar
Number Of Pages: 305
Published: 2nd January 2014
Publisher: Penguin Books Ltd
Country of Publication: GB
Dimensions (cm): 22.9 x 15.3 x 2.6
Weight (kg): 23.3
Edition Number: 1