MTV is the third major breakthrough in music broadcasting, and the first since the late 1960s. "Top Forty" radio was initiated in the 1950s, and along with "free form" or "progressive" rock molded rock music exposure for nearly twenty years. Many observers credit MTV with resurrecting the music industry from the throes of the Great Depression of 1979. Few would dispute its impact on contemporary film, fashion, and radio.
Inside MTV examines the world of cablecasting, the evolution of WASEC, MTV, VH-1, and some of their competitors. The strategies, personalities, promotions, and the contents that placed MTV on the road to its dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and a good deal of the misinformation on the subject is corrected.
"This book is an insight into the evolution of the cablevision phenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectives of media economics, boardroom politics, and the recording industry's dilemma: how to promote recorded products with video clips. This text focuses upon the processes involved in the development and growth of the product, MTV to date (and the medium, cablevision)." "--Choice"
Number Of Pages: 384
Published: 1st January 1988
Publisher: Transaction Publishers
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 2.1
Weight (kg): 0.64